STRATEGIC

PARTNERSHIPS
by AL-MUSSALY, CHIONG & K AW AS H IMA
 Meaning of
Strategic
Partnerships

TALKIN Benefits of
Strategic and kinds of
Meaning

G Partnerships
Contracts Types of Contracts
or Agreements

POINTS
Different kinds of Alliances
Types and Benefits of
Alliances
Strategic Partnerships
Relationship between t w o commercial enterprises , usually formalized
by one or more business contracts . A strategic partnership will
usually fall short of a legal partnership entity , agency , or corporate
affiliate relationship . Strategic partnerships can take on various
forms from shake hand agreements , contractual cooperation ' s all the
way to equity alliances, either the formation of a joint venture or
cross - holdings in each other.
Two companies form a
strategic partnership when
each possesses one or more
business assets or have
expertise that will help the
other by enhancing their
businesses. This can also
mean, that one firm is helping
the other firm to expand their
market to other marketplaces,
by helping with some
expertise.
Benefits of
Strategic
P artnerships
O V E R C O M E BUSINESS PROVIDE INCREMENTAL
FEARS LIFT TO SALES AND
INCREASE YOUR
EXPERTISE
0 REVENUE
ACCESS TO NEW 0
1 2
AND CUSTOMERS
RESOURCES OPPORTUNITY TO
DECREASE YOUR COST REACH NEW MARKETS
OF ACQUI SI TI ON AND SECTORS

ADDED VALUE
0 EXPAND GEOGRAPHIC
0
PROP OSI TI ON FOR YOUR
EXISTING CUSTOMERS 3
REACH
SHARE RESOURCES 4
BUILD BRAND W I N MORE BUSINESS
AWARENESS AND TRUST