STARTUP

WHAT IS STARTUP?

 A company that’s in the initial business stage of its operation

 Its founded by one or more entrepreneurs
 It generally starts with high costs and limited revenue
 Startups also have to consider where they will do business and their legal
structure
 CHARACTERISTICS OF STARTUP

 Innovation - A business needs to have a differentiator competition in order to gain

competitive advantage in the market. Therefore, innovation plays an essential role in the
success of a startup.
 Growth- Company’s goal is to grow and expand rapidly
 Risk- Due to uncertainities they are considerd risk invesments with a high failure rate
 Flexibility- This business needs to be ready to tailor their product to meet customer
requirements
 TYPES OF STARTUP

• SMALL BUSINESS STARTUPS

Eg- Salons, Grocery Stores, Bakeries etc.
• SCALABLE STARTUPS
Eg- Google, Uber, Facebook etc.
• LARGE COMPANY STARTUPS
Eg- Shopify, Wayfair etc.
• SOCIAL STARTUPS
Eg- Charitable Startups
• LIFESTYLE STARTUPS
Eg- Freelancers, web designers etc.
 STARTUP INVESTING

It is the action of making an investment in an early-stage company.

• Necessity of funding
• Startup valuations
• Investing rounds
• Investing online
 WHY STARTUPS?

Startups are ‘optimal’ vehicles to validate and bring new innovations to the market.
It creates most of new jobs
Attracts international talent as well as foreign direct investments

Thus, it brings new innovations with maximum drive and motivation.

 SUCCESSFUL STARTUPS IN INDIA

• Ola Cabs (founded in: 2010, total funding: $3.8 Billion)

• Zomato (founded in: 2008, total funding: $776 Million)
• Paytm (founded in: 2010, total funding: $2.2 Billion)
• Vedantu (founded in: 2011, total funding: $21.6 Million)
• Nykaa (founded in: 2012, total funding: $108 Million)
THANK YOU