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  • BCG Matrix of Amul

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    Kushal Jesrani
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    Amul is an Indian dairy cooperative based in Gujarat. It dominates the dairy market in India with a market share of over 30%. Amul ghee, butter, milk powder, and fresh milk are cash cows that generate reliable profits. However, Amul will need to focus on new product development to drive future growth and move other products into the cash cow category.

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    Bcg Matrix of Amul

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    Amul is an Indian dairy cooperative based in Gujarat. It dominates the dairy market in India with a market share of over 30%. Amul ghee, butter, milk powder, and fresh milk are cash cows that generate reliable profits. However, Amul will need to focus on new product development to drive future growth and move other products into the cash cow category.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views1 page

    BCG Matrix of Amul

    Uploaded by

    Kushal Jesrani
    Amul is an Indian dairy cooperative based in Gujarat. It dominates the dairy market in India with a market share of over 30%. Amul ghee, butter, milk powder, and fresh milk are cash cows that generate reliable profits. However, Amul will need to focus on new product development to drive future growth and move other products into the cash cow category.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    BCG Matrix Of Amul

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