TITLE

The project entitled “A study on customer satisfaction on Bajaj Pulsar with special

reference to KVR motors.

 
 
 
 
 
 
 
 
 
 
 
 
 
  Submited by:VAISAGH RAJ N
 
Reg No:08MJCM6106
 
 
 
 
 INTRODUCTION

Marketing “is the process of planning and executing the conception, pricing, promotion
and distribution of ideas goods and services to create exchange that satisfy individual and organizational
goals” today marketing must be understood not in the old sense of making sale-telling and selling. The
marketing has changed from Barter concept to new sense of satisfying customer needs.
The objective of all marketing effort should to maximize customer satisfaction. An
individual firm’s success depends not only on how well it has performs, but also on how well its entire
supply chain and marketing channel competes with competitors channels. The customer is the key.
Therefore the satisfaction of consumer is the prime objective of an enterprise.
Satisfaction is a person’s feeling of pleasure of disappointments resulting from comparing a product’s
perceived performance in relation to his or her expectations. Many companies are aiming for high
satisfaction because customers who are just satisfied still find it easy to switch when better offer comes
along.
Customer satisfaction is both a goal and a marketing tool. Customer’s first interaction
with the product occurs at the retail level. The availability of the product, their display, spacing etc,
influence the customers purchase decision to a large extends. Retailers also act as an important link
between consumers and the company.
They are closer to the customers know his wants and needs better than the company.
This information is highly useful to the company in catering the consumer’s wants and needs.
This study on Customer Satisfaction of Bajaj Pulser with regard to “KVR Motors” is a
step to understand the factors which are effective for the success of the product. 50 samples are taken for
this study to understand the satisfaction level of the customers.
 OBJECTIVE OF STUDY

PRIMARY OBJECTIVE
The primary objective is to find out the satisfaction level of customers.
SECONDARY OBJECTIVE
To study about the product satisfaction of customers of Bajaj Pulser.
To study the factors which influence the buying decision of the customers.
To know the influence of advertisements while choosing Bajaj Pulser.
To give proper suggestions to improve the product.
To examine the rating of brand image.
SCOPE OF THE STUDY
The study tends to give a brief idea about the organization and satisfaction level of customers
by using the product. Bajaj group is one of the leading automobile industries in India. While
understanding the satisfaction level of customers the company can develop and implement
suitable plan and policy. The study helps to understand the satisfaction level of the
customers towards the product’s brand image, mileage, engine performance etc. the study is
conducted on Calicut district so the study helps to understand the satisfaction level of the
customers in the Calicut district.
 COMPANY PROFILE

Bajaj Automobiles
The Bajaj group is amongst the top ten business houses in India. Its footprint stretches over vide range of
industries, spanning automobiles (two wheelers & three wheelers), hone appliances, lighting, iron and steel, insurance
travel and finance. The group’s flagship company Bajaj Auto, is ranked as the world’s fourth largest two wheeler
manufacture and the Bajan brand is well known in over a dozen countries in Europe, Latin America, the US and Asia.

Founded in 1926, at the height of India’s movement independence from the British, group has an
illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristics of
the group today, are often tracked back to its birth during those days of relentless devotion to a common cause.
Jamnalal Bajaj, founder of the group, was a close confident and disciple of Mahatma Gandhi. In fact, Gandhiji had
adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave
Jamnalal Bajaj with much time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. he too was close to
Gandhiji and it was only after independence in 1947, that he was able to give his full attention to the business.
Kamalnayan Bajaj not only consolidated group, but also diversified into various manufacturing activities.

The present Chairman of the group, Rahul Bajaj. took charge of the business in 1965. Under his
leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.100.76 billion
USD 2.3 billion), its product portfolio has expanded from one to and the brand has found a global market. He is one of
India’s most distinguished business leaders and internationally respected for the business acumen and
entrepreneurial spirit.
 FINDINGS

Almost all the respondents have owned vehicle

The important factors which effect the buying decision of the customer is the style of the bike.
Most of the respondents were using the bike for a period of 1 to 5 years.
 Most of the respondents were aware about the product through the print media and TV.
Many of the customers think that advertisement will change the buying decision of the
customers at a certain level.
From the analysis we came to know that the present brand image of Bajaj Pulsar is good.
The engine performance is good.
Customers think that the service provided by the company is good.
Customers are satisfied with the availability of the bike.
All the respondents have a negative impact on changing the colour.
By analyzing all these responses we can say that most of the customers are highly satisfied
with the overall performance of the bike.
 
 
 SUGGESTIONS

Consider the present price level and try to reduce it

 By conducting more demos, exhibitions and kiosks will help to increase the sale
volume and will attract the customers
 It is helpful to use sales promotional activities for motivating customers and salesmen
to increase the sales volume.
 Try to penetrate in the rural areas also.
 Improve the quality to reduce the maintenance.
 Maintain the brand image through the continuous the promotional activities.
 Increase the sales volume by conducting more national and international conferences.
 It is better to give more advertisement in print and vision media.
 Introduce new models for increasing the sales.
 Retain the customers by taking proper measures
 CONCLUSION

 
 
The project entitled “A study on customer satisfaction on Bajaj
Pulsar with special reference to KVR motors” under taken by the researcher on
behalf of the KVR Motors Calicut would help the dealer to know about the level of customer
satisfaction on the services provided. Report on the mileage effectiveness in India mostly
influence the customer to buy the Bajaj bikes. Service provided by KVR Bajaj and the
moderate cost of services plays a major role in more customers being ready to buy the Bajaj
products. In all the Bajaj Bikes, pulsar is the most carved by customers. The customers are
satisfied with the service provided by KVR Bajaj.