Apple SWOT analysis

Group 3: Elshan, Anna, Jawwad, Joseph

Outline:
1. UK market
2. SWOT
3. Recommendations

Photo by Martino Pietropoli on Unsplash

 UK MARKET
UK market is one of the main
markets that Apple operates on (37%
of Apple market).

There is no big difference between

markets.

External factor…

Photo by Dennis Brendel on Unsplash

 S W
• Brand • Poor marketing strategy (no
• Technical Giant differentiation)
• Demand • Price
O • Design • Incompatibility with other
software
• Reusable parts

• Consistent Growth of • Increasing Competition

customers • Market Penetration
• Expansive Distribution
T Network
• Lawsuits
• Apple Bullied By Counterfeits
• Lack of Green Technology
Recommendations
Improve marketing strategy.

Reconsider pricing methods.

References
Apple Newsroom. (2020). Apple Reports Fourth Quarter Results. [online] Available at:
https://www.apple.com/uk/newsroom/2019/10/apple-reports-fourth-quarter-results/
[Accessed 29 Jan. 2020].
Brendel, D. (2020). Apple Uk Pictures | Download Free Images on Unsplash. [online]
Unsplash.com. Available at: https://unsplash.com/s/photos/apple-uk [Accessed 29 Jan.
2020].
Montgomerie, J. and Roscoe, S. (2013). Owning the consumer—Getting to the core of the
Apple business model. Accounting Forum, [online] 37(4), pp.290-299. Available at:
https://doi.org/10.1016/j.accfor.2013.06.003 [Accessed 29 Jan. 2020].
Pietropoli, M. (2020). Apple Iphone Pictures | Download Free Images on Unsplash. [online]
Unsplash.com. Available at: https://unsplash.com/s/photos/apple-iphone [Accessed 29 Jan.
2020].