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Environmental Scanning and Industry Analysis
Environmental Scanning and Industry Analysis
• Societal environment
– humankind’s social system that includes
general forces that do not directly touch on the
short-run activities of the organization, but that
can influence its long-term decisions
– factors: economic, technological, political-legal,
sociocultural
SOURCES: Developed from Pew Research Center analysis of census bureau population projections (September 3, 2015),
(http://www.people-press.org/2015/09/03/the-whys-and-hows-of-generations-research/generations_2/).