BUSINESS AND

INDUSTRY ANALYSIS

PRESENTED BY: ASHUTOSH

GUPTA
 o Is is a process of
identifying, managing a
problem or any issue
regarding with the
business. Then, working
with the various stake
holders for solving the
issue or to implement a
acceptable solution.
o Therefore business
analysis is a complex
WHAT IS BUSINESS phenomenon and is a
time consuming process.
ANALYSIS?
 BUSINESS ANALYSIS – BASICS

o Business analysis is basically identifying problems and providing suitable

solutions to that problem.
o Therefore, there are various techniques to business analysis which comes as a
common solution to most of the problem related with the organization.
o Each of the technique is equally important while considering the complexity of
various business issues.
 INDUSTRY ANALYSIS

o This analysis helps the company to relate its position with comparison to other
companies dealing in the same kind or line of products.
o Identification of various forces happening in the overall industry is important to
efficient strategic planning.
o Basically, this type analysis is done for a group of firms which are dealing in a
common line products.
 WIDELY
USED
ANALYSIS
TECHNIQUES
SWOT
ANALYSIS
o Internal factors, which exists
already and give its importance
along the years and this analysis
helps the organization to look
forward its core activities and
take a edge over its competitors.

o External factors are dynamic

factors, this analysis assess their
importance and helps the
organization to take the
advantage of the opportunities
and further avoid the risks or
threats.
PEST ANALYSIS
MICHAEL
PORTER
FIVE
FORCES
 LIMITATION
o SWOT framework provides only four components without
guiding the manger how they can assess their organization's
“strength, weakness, opportunities or threats”.
o Porter’s five forces only focuses on competition among various
organizations in the industry ignoring the strategic alliances or
further growth prospects.