MADE

IN
INDIA
MAKE IN INDIA - INTRODUCTION
• The Make in India initiative was launched by Prime Minister in 25
September 2014 as part of a wider set of nation-building initiatives.
Devised to transform India into a global design and manufacturing
hub, Make in India was a timely response to a critical situation. By
2013, the much-hyped emerging markets bubble had burst, and India’s
growth rate had fallen to its lowest level in a decade. The promise of
the BRICS Nations (Brazil, Russia, India, China and South Africa) had
faded, and India was tagged as one of the so-called ‘Fragile Five’.
Global investors debated whether the world’s largest democracy was a
risk or an opportunity. India’s 1.2 billion citizens questioned whether
India was too big to succeed or too big to fail. India was on the brink of
severe economic failure, desperately in need of a big push.
 PROCESS OF MAKE IN INDIA
• “Make in India” recognizes an ongoing global campaign and
ease of doing business are the two important factors to give a
boost to entrepreneurship not only in the manufacturing sector
but also in other sectors. “Zero Defect Zero Effect” slogan
emphasizes on production cycle. It means that producing goods
with zero defect and there should be no adverse effect on the
environment. Wieden Kennedy designs the campaign with the
launch of a portal and the brochures in different sectors. Norms
and procedures regarding the manufacturing application are
now available online. And validity o licenses increases to three
years. In the event at Mumbai Metropolitan Region Development
Authority ( MMRDA), around 2500 international and 8000 from
domestic, business team from 72 countries, 17 states of India
and foreign govt. delegations from 68 countries have attended
“Make in India Week”.The aim is to de-license and de-regulate
the industry during the entire life cycle of a business.
 ABOUT THE LOGO

• Make-in-India is a lion's step. The logo is the silhouette of a lion on

the prowl, made entirely of cogs, symbolising manufacturing,
strength and national pride.The national emblem also has four lions .

• In Indian folklore, the lion denotes the attainment of enlightenment,

besides representing power, courage, pride and confidence .
 OBJECTIVES OF MAKE IN INDIA
• To get manufacturing sector grow over 100 percent on
sustained basis.
• To make India a manufacturing hub for almost all
manufactured goods. 
• To bring inflow of foreign capital on large scale.
• To generate employment opportunities for the Indian youth
• To create inflow of labor intensive technology in India.
• model to manufacturing driven growth model.
• To transform the economy from service driven growth 
• To unveil investment opportunities for foreign Companies
• NRIs, Investment groups and Investment bodies.
• To create investor friendly environment in India 
• To make speedy infrastructure growth to create a strong
• To make easy licensing provision and speedy approval of
the projects through online portals.
•  base for industrial development 
 ADVANTAGES
• India is a treasure of natural resources. Skilled and Unskilled Labour is easily available at
lower rates as compared to the other countries. Due to its central location and
outsourcing hub of the world, India is becoming the most preferred manufacturing
destination for the investors across the world. The main motive of this initiative is to
fulfill the demand and boost the Indian economy. On the other hand, India ranks low on
the “ease of doing business index”. Labour laws are still not updated according to the
Make in India campaign. This is one of the main disadvantages of manufacturing and
investing in India. Here is a quick snap of the advantages of make in india

• Develops Job Opportunities 

• Improves GDP
• Strengthens the rupee
• The brand value of Indian merchandise increases
•  Upgradation of technology
• Ease of business
• The flow of capital changes
• Development of rural areas
 DISADVANTAGES
• Depletion of natural
resources
• Negligence in the
agriculture sector 
•  The loss to small
entrepreneurs
• Bad relations with
China 
• Disruption of land
 CHALLENGES OF MAKE IN INDIA
• The “Make in India” Campaign is aimed at making India a manufacturing hub and the
government is pulling out all the stops to make the investment smooth. The
government has created a dedicated system to answer all the queries of business
entities with 72 hours. This system will closely monitor all the regulatory system to
make them simple and rational. The government has created a concept but the
driving through this is not so simple. This concept will create several challenges for
Indian Managers. The author of this paper has tried to disclose some of them below.
Creating the Most Enthusiastic and Dedicated Team: The first and the most
important challenge for the Indian Managers to make this campaign successful is to
create the most enthusiastic and dedicate them. The mangers will have to identify
the hidden talent in the staff members who can dedicatedly work on the projects.
Creating a Health Business Environment: Creating a health business environment is
perhaps another challenge for the business development. It has been observed that
Indian managers have been most stringent when it comes to innovation and
development. Creating competitiveness of Indian manufactures goods:
• Creating competitiveness of Indian manufactured goods is also a challenge ahead .It is
found that Indian products cannot sustain in the foreign competitive. To keep pace with
technological development: Fast technological advancement would be the requirement of
the future dates. The Indian managers will have to keep pace with technological
developments taking place abroad. This is perhaps one of the challenges for them. New
competition from several countries of the world: The “make in India” campaign will create
new competition from several countries of the world for the Indian managers. They will have
to be ready to tackle this competition. Development of skills and Talents: Development of
skill and talent in Indian managers and workers is another challenge. The managers will
have to start skill development programs for the staff members. Development in the field of
research and development: It has been observed that Indian enterprises are lacking in
research and development. The foreign companies are more advanced in this field as
compared to Indian companies. It will be challenging foe the Indian companies to make
research and development speedier. Creating labour intensive technology: Creating labor
intensive technology is another challenge against Indian managers. 
 CRITICISM & CONCERN
• Through Make In India campaign, the government has till early October
attracted INR 2000 crore worth of investment proposals. Labor reforms and
policy reforms are fundamental to the success of the Make in India campaign.
But it is observed that it has not yet been implemented. There are many
technology-based companies are not pleased with in the campaign launch and
to continue to get their components which are manufactured by China. The
Make in India campaign is built on layers of collaborative efforts. There has
been from most of Union Ministers, Secretaries to the Government of India,
state governments, industry leaders, etc. A National Workshop on sector-
specific industries in December 2014 brought Secretaries to the Government of
India and industry leaders together to debate and formulate an action plan for
the next three years. they aim to raise the contribution of the manufacturing
sector to 25% of the GDP in the coming years.
NEWS AND STATISTICS
NEWS AND STATISTICS
STUDENT’S CONCERN
 CONCLUSION
In this way, “make in India” Campaign
is a great opportunities for Indian
economy, but at the same time it will
pose certain challenges for the Indian
managers. creating healthy business
environment, development of skills,
lack in research and development,
creating lexamples of challenges that
the Indian manager will face because
of the “make in India “ campaign
launched by the prime minister Mr.
Narendra Modi. abor intensive
technology, increasing
competitiveness of Indian
manufactured goods, are some of the
If these challenges are tackled
constructively, the growth of Indian
economy will take a new pace.
 BIBLIOGRAPHY 
• https://www.pmindia.gov.in › major_initiatives › make-in-
india
• https://en.wikipedia.org/wiki/Make_in_India
• http://www.makeinindia.com/about
• https://www.ibef.org/economy/make-in-india
• https://economictimes.indiatimes.com/news/india-
unlimited/make-in-india
• https://www.indiatoday.in/news-analysis/story/narendra-
modi- government-nirmala-sitharaman-must-
acknowledge-economic- slowdown-1594747-2019-09-03