Advertisement: #Maa Kabhi Nahi Bhulti

Advertisement By: Dominos

Url: https://youtu.be/PdSGSw3wI4Q
SOCIAL ISSUE:
The social issue explained in the advertisement is that, how we Indians disrespect our parents by sending
them old age homes and not even once think about them, that how they will feel being far away from their
families. Our society needs to understand that love is right of everybody and our parents want to spend
time with us, not with those unknown people, whom they have never saw. But even after we forget them
they always have affection towards us and they never stop loving their children.
RATIONALE:
Our society in one way or the other always neglect their aged parents and send them to old age home as they think
their parents are abolishing their space. Today’s generation need to understand the love and affection of our parents.
Our organization is one of them which tries to concentrate on the old age homes by making them understand that,
they should allow only those parents who are homeless and not to those who really have a family. That is why our
organization wants to spread awareness among the adults to cherish and love their parents.
STRATEGY FOR RURAL AREAS:
The strategy for the rural areas can be, basically rural areas do not have access to proper infrastructure, so when it comes to old age
homes, rural areas have very less or no old age home, so it would be easy to eradicate them.
STRATEGY FOR URBAN AREAS:
In urban areas we can stop the adults to send their parents to old age homes by:
We can create the Friends group for the aged ones and their they can recreate themselves and keep themselves busy, so that their
family will feel less burdened. Also we can create parks nearby their houses where all the aged people can enjoy each other’s
company.