Meat me

Halfway
Burger
By Swetha P
211510018842
KK01010191
Introduction
Are you a non-vegetarian who feels remorse for the poor souls whose lives are taken to ultimately end up
on your plate? I know you feel remorse, but that’s forgotten when you devour that Filet Mignon (don’t
worry, I don’t know how to say it right too!) (PS, the pictures have been inserted to guilt trip you, it’s
working isn’t it?)

Or, are you a vegetarian who has always wanted to try meat, but could never because you would be
disowned?

Worry not, your fairy Godmother is here for you.

The Meat me Halfway Burger is all plant, zero animal.

About the product
The Meat me Halfway Burger is made by people who are planet conscious, environment friendly and who
believe that animals don’t need to be reared only to be butchered. Statistics alert! The meat industry
contributes to a whopping 7.1 gigatons of greenhouse gases annually. I know most of us can’t comprehend
what a gigaton would be, but it’s A LOT. Mother Earth is bearing the brunt of the meat industry, and time
has come to give her some breathing space.

The Meat me Halfway Burger does not compromise on the feel, taste or even macros. It’s sourced from
plants and a lot of nutrients are used to make the product which might make it healthier than regular meat.
Mind=blown! If that’s not amazing enough, we use biodegradable packaging. Say NO to Plastic yo! When
you’re done devouring out delicious plant meat, tear up the packaging and use it as compost for your
plants(Hey, they need nutrients too, you know?!)

So, what’re you waiting for? (Ellie Goulding FTW)

Are you ready to indulge guilt free in our oh-so-delicious plant based meat? (We’re so excited to have you
on board)
2nd and 3rd P of Marketing

Price
Okay, here’s where I need you to hear me out. It’s common knowledge that people tend to pay a bit extra
when you see “Organic” written on the product. (We have access to your big basket orders) Just kidding!
The burger is priced at INR 550 and we also give a 10% discount for a first time purchase. And if you keep
buying the burger(it’s good for your health, promise), you can get more discounts and cashbacks!

Place
The Meat me Halfway Burger is available in two beautiful cities: Bengaluru(Namaskaara friends!) and in
Mumbai(Ek dum mast!).
Promotion
I would promote the Meat me Halfway burger initially by advertising it on social media handles like
Instagram, Facebook and Youtube.

As and when I get customers, I will roll out feedback forms when they buy the product from me and give
them incentives for the same. I will give them cashback offers, or discount coupons for every friend/
family member that they refer to buy my product.

I will also advertise my product in the newspaper and the radio.

I will partner with vegan brands like Justbe Bengaluru, gooddot and Goodmylk to endorse my burger and
also expand into other cities.

I would also like to associate myself with animal welfare organizations like PETA India and CUPA
Bengaluru, because it will resonate with my belief that we should love all animals equally!

A little about my personality:
I am extremely passionate about sustainable
practises and I love animals(quite a shocker
huh?!)
I love working out – strength training and high
intensity cardio(my two favourite forms of
workout)
References
● https://www.whatshot.in/delhi-ncr/vega
ns-go-vocalforlocal-with-these-10-desi-
brands-that-offer-ice-creams-vegan-mea
ts--mithai-c-23231
● https://www.insider.com/plant-based-m
eat
● https://www.vox.com/future-perfect/20
21/2/2/22260454/impossible-foods-bu
rger-plant-based-meat
Thank You