Professional Documents
Culture Documents
OF
EMAMI LIMITED
Presented By
Kumaril Bhowmick
Diptendu Chakraborty
Akshat Kaul
Shradha Thapa
Jimmy Thapa
A brief Introduction to Emami
Established was establisthed in 1974 by Mr.
R.S Agarwal & Mr. R.S. Goenka as Kemco
Chemicals.
Emami Limited has over 25 brands under its
portfolio.
Emami Ltd, based at Kolkata is a Rs 2000 crore
company and has a Rs 700 crore business of
health, beauty and personal care products.
It has acquired two Brands Himani and Zandu
Vision Statement
Executive Chairman
Managing Director
VP [Dept.]
Structure of Brands Section
VP Brands
General Manager
Brands
DGM Brands
Brand Managers
Brand Executives
Complexity
Vertical Differentiation:
It is having a Tall kind of organizational structure.
Horizontal Differentiation:
Example:
Branding Dept. is divided into several teams lead by
a Brand Manager taking care of each brand
extension.
Integration:
The Brand Managers are delegated under DGM
[Branding].
Centralization: