Industry Overview Valuation Corporate

Business Description Investment Rationale Financial Analysis Investment Risks

Governance

Company Profile Shareholder Pattern Company’s 5-Dimensional Growth Strategy

 The company is one of India’s leading consumer

DII • The company continues to grow by
electrical players present in the Electrical Consumer Promoter
2% Brand building deeper consumer and channel
Durables “ECD” and Lighting segment. 11%
Others Excellence connect and offering meaningful &
20% differentiated innovative products.
 It manufactures and distributes a wide range of
consumer products ranging from fans, pumps, and
appliances (Water heaters, air coolers, mixer grinders, • Each item in the portfolio has its USP,
iron) in the ECD segment and a full range of lighting Mutual Funds Portfolio making it a differentiated product
FII
products.
28% 39% which guarantees durability, superior
Excellence
aesthetics, performance and best-in-
class energy efficiency.
 The company is a market leader in fans, domestic
pumps and street lighting segments.
• The primary objective of is to get
Source: Company Website Source: Annual Report, 2021 Go-To-Market as close to the potential customer as
Excellence possible across geographies, through
the traditional sales channels and
Company Timeline through digital commerce.
Launched new
Incorporated as a Became no.2 Energion range of • A sharp eye on cost efficiency and the
demerger of CG Power & Launch of sustained lighting company ceiling fans powered by Operational adoption of best-in-class technologies
brand campaign WAY FORWARD and processes helps the operations
Industrial Solutions in the country ActivBDLC Technology Excellence
achieve all the goals, and in turn, boost
1 3 5 7 business performance.
2015 2016 2019 2021
2015 2016 2017 • The company nurtures its invaluable
2020
human resource by creating a talent
2 4 6 8 Organizational
pipeline for the Company and offers
Excellence career development opportunities to
BEGINNING Start of operations as Listing and trading Launching new SilentPro Enso Ceiling every employee.
independent entity in of company on variety of its Fan was the winner at
October NSE and BSE product the prestigious iF Design Source: Annual Report, 2021

Awards
Source: Company Website