ADVERTISING IN

E-COMMERCE
 What is E-Commerce?
• Electronic Commerce or E-commerce is a business model that lets firms and
individuals buy and sell things over the internet.
• Basically there are four types of e-commerce:
B2B: Business to Business
B2C:Business to Consumer
C2C:Consumer to consumer
C2B:Consumer to Business
All these types refer a different business dynamic.
 Advertising in E-commerce
• This states in spread of paid messages of a particular product all of the internet for the sales
purpose.
• This helps in informing educating and acknowledging the customer about the products and
services.
• Advertising the products helps in a wide reach of people/consumers, this helps in creating
awareness of the product brand, ideas, services.
• Electronic commerce helps the individual in purchasing and selling products and services over the
internet.
• This is a very cheap method of shopping, electronic commerce generates large amount of revenue.
Features of E-commerce

1. An easy-to-use checkout
2. Email marketing
integration.
3. Promotion and discount
code tools.
4. Content management
capabilities.