Asian Paints

About the company-

• Founded in 1942 as a decorative coating business

• India’s leading paint company
• Top 5 global decorative coating business
• 8 factories and 143 company warehouses
• Business model- to supply paint directly to 75000 mom and
pop hardware stores in India
 • No reason to get houses painted
during the lockdown and post-
Problems due to lockdown lockdown
• Reverse migration of painters
• Micro containment zones where
warehouses were not open
solutions-

• Asian Paints had to ramp up production requirements and plan out a way that the
factory workers were safe while meeting increase demand.
• Asian paints shifted to a different model, where they could, if necessary, supply the
dealer directly from a factory. 
• Asian Paints modified the formula to make paints antiviral and antibacterial for high
contact surfaces which is quipped with Silver Ion Technology which kills 99 percent of
infection-causing bacteria on the painted surfaces. 
• packaged it as a do-it-yourself (DIY) paint and tried to get it into e-commerce markets
and in this DIY the new kit came with a tray, brush, and spray adaptor.
• Having seen the demand and shortage of supply of sanitizer in the country, the
company jumped into the health and hygiene space and started making sanitizer and
then company also launched painter hand wash and related products.
THANK YOU