Ethnocentrism

What is Ethnocentrism?
Ethnocentrism is the tendency to regard the

beliefs, standards, and code of behavior of

one’s own culture as superior to those found

in other societies.
Who introduced the term ethnocentrism?
- In 1906, William Graham Sumner, an American

sociologist, introduced the term ethnocentrism.

- He defined it as "the tendency to view one's own

group as the center of everything, and all others are

scaled and rated with reference to it."

Why do people become ethnocentric?
As a result of growing up within a culture,

people come to view their society's ways as the

normal and proper ways of thinking, feeling, and

acting. Because of this, ethnocentrism probably

cannot be avoided.
Positive effects of Ethnocentrism

It offers confidence and assurance to the culture,

and it helps the group remain cohesive and

centered. It also increases the levels of devotion

to a community, country, or society.

Negative effects of Ethnocentrism

Ethnocentrism is harmful if carried to extremes. It

may cause prejudice, automatic rejection of ideas

from other cultures, and even persecution of other

groups. Ethnocentrism can lead to problems such as

racism, xenophobia, cultural ignorance, and

insensitivity.
Tips to overcome Ethnocentrism
• Avoid Assumptions

- Don’t forget that people from a different culture

would have other customs, beliefs, values, or
traditions that we should respect.

• Learn about other cultures

- Research the traditions and lifestyles of other

countries.
Tips to overcome Ethnocentrism
• Avoid Judgments

- When people around you act differently, do not

assume they are making a mistake.

• Be respectful
- Keep in mind the golden rule. “Treat people the

way you want to be treated.”

Summary
Generally, ethnocentrism refers to the acceptance of

the culturally “alike” and rejection of the “unlike.” It

can bring positive as well as negative effects on

society.
Thank you for watching!