Decision Making Processs

SEEING:

reading the news, watc hing

SHOPPING:
-
purchasing goods (electronics, apparel,
books) and services (travel,hotels,taxi
rentals) through e-commerce
videos, and listening to music

STUDYING:
SELECTING:

buying a house, finding a

life partner,
• •accessing study materials and
other resources and taking
and booking a restaurant online courses

SEARCHI NG: SAVING:

researching topics managing personal finances

ofinterest, such through online banking, trading,
as home decor ideas, and investing
health tips,and recipes

SOCIALIZI NG: SELLING:

interacting with others through selling goods and services

email,social media, and instant online, for personalor
messaging professional reasons

Source:BCG analysis.

The 8’s of Online Activity