FUNCTIONS OF COMMUNICATION

CONTROL

Communication functions to
control behavior
SOCIAL INTERACTION

Communication allows
individuals to interact with others
MOTIVATION

Communication motives or
encourages people to live better
EMOTIONAL EXPRESSION

Communication facilitates
people’s expression of their feelings
and emotions
INFORMATION DISSEMINATION

Communication functions to convey

information
FEATURES OF AN EFFECTIVE
COMMUNICATION
7Cs of Effective Communication
-Professors Broom, Cutlip and Center
(2012)
COMPLETENESS
communication should
include everything that the
receiver needs to hear for
him/her to respond, react,
or evaluate properly
CONCISENESS

make the message

direct or straight to
the point
CONSIDERATION
The speaker should always
consider relevant information
about his/her receiver:
(mood, background, race,
reference, education, status,
needs, etc.)
CONCRETENESS
Information should be
supported by facts,
figures, and real-life
examples and
situations
COURTESY
The speaker shows
courtesy by respecting
the culture, values, and
beliefs of his/her
receivers
CLEARNESS
Use simple and specific
words to express ideas.

The speaker focuses only

on a single objective.
CORRECTNESS
Correctness in grammar
eliminates negative impact
on the audience and
increases the credibility and
effectiveness of the
message