AMAZON

relentless.com

CADABRA INC.

Cadaver Inc.

“There are two kinds of companies, those that work

to try to charge more and those that work to charge
less. We will be the second.”
- Jeff Bezos
JOURNEY
The Journey Begins..
 1994 – Jeff Bezos

 Web usage – increased by 2300%

 Idea of Unlimited Products

 1st Product – Books

 Cadaver.inc

 1st November – Amazon.com

 1997- First warehouse

 The Journey Continues..
 1999 – ‘Name of the Year’

 2000 – Everything Store

 Logo changed

 2001- 2011 – Target Website

 2001 – Amazon Web Service

 2004 – Amazon Prime

 “All you can eat”

Journey till today
 2006 – Kids Section

 2007 – Kindle (e-book)

 2011 - Kindle Fire

 2012- Kiva Start-up

 2014 – Amazon Echo

 2015- Transparent
Loss in the main business?
 First profit came in 7 years after launch

 More focus on customer experience

 Free shipping and delivery

 Loses money on every single product sold

Tech Bubble Burst

 Stock prices drop from 113$ to 5$

 95% drop
How does Amazon makes profit?
Source : business insider.com
 Cloud computing company

 Rent out servers at cheap price

 Holds large scale websites

 Growth of AWS is faster than Amazon Retail

 Highest market share

Source : The Tech

Source : washingtonpost.com
Success of Amazon.in
 Warranty

 Exchange of products

 Originality

 Fashion

 Speed of delivery