• They Listen to Their Customers

• They Invest in Branded Merch

• They Make Everyone Feel Comfortable
• They Offer Incentives
• They Give Back to the Community
• Branded native assets such as promotions and games to entertain and engage their customers
• Loyalty program with points (“crowns”) for specific actions such as app utilization, promotion
redemption and survey completion
• Integration with their CRM to build detailed customer profiles to better target and engage
• Integration with Burger King POS. Each restaurant has approximately 5 tills, which means
customers can redeem their coupons at over 2000 stations
• Personalized surveys to gain increasingly detailed information on their customers for
improved segmentation and retargeting
• Geo-location and beacons to identify the customer’s location both near and inside the
restaurant to present the most relevant messages and promotions at precisely the right moment
• Automated workflows that presented appropriate content to users based on their profile
oractivity data