Presented By:

 Mr. Kyaw Htoo Naing

 Ms. Khin Su Wai Kyaw
 Ms. Yee Yee
 Ms. Htet Thinzar Thaw
 Ms. Hnin Pwint Phyu
 Brief Introduction

Autumn Dream Group is founded in 2010. The Group

is mainly dealing with IT business industry at the
introduction stage and it has grown to be one of the
leading and most well respected managed Network
Service Providers.
 Brief Introduction

During 2012, it engaged not only in Total Network

Solution & IT Services and Security System Solutions
but also in other additional business areas such as
Construction and Project Management, Industrial
Infrastructure, Electrical & Mechanical Engineering,
Trading, and Catering Services.
 Brief Introduction

We service in many industries, including Marine,

Terminal, Transportation, Healthcare, State and
Federal Government, Legal, Non-profit Organizations,
Financial, and Manufacturing.
To be an efficient company
working in an enthusiastic,
ethical and balanced
manner to earn the
privilege of choice.
• to meet and exceed our
client’s expectations
• to create an enjoyable working
environment

Respect
Integrity
Engagement
Accountability
Courage
 Autumn Dream
Group

IT Services Engineering Trading Catering Services

• To be international standard organisation

• Support business areas and maximize customer satisfaction
• Developing the talents people, working with energy and respect
for the individual
 Catering
Services

O’Learys
Royal Tea Shop
Sport Bar & Restaurant

• Nay Pyi Taw • Yangon

• Medium Class People • High Class People who love sport
• Challenger • Challenger
• Differentiate from ordinary tea shop • Differentiate from ordinary Sport Bar
• Closing time at 11:00 • Currency exchange • Cultural trends
pm rate • Demographic
• Trade Tariffs • Economics Growth • Social Lifestyle
• Automation • License • Recycling
• POS • Labour law • Green Agenda
• Display • Health and Safety
• Digital ordering system standard
• Taxation policies
• Brand recognition • Business is new in Myanmar
• High equipment for • Difficult to retain skillful
pleasuring labour
• Location (more parking) • Niche target market
• Superior Food
• Reasonable pricing
• Well-trained Strategic
Partners
• First innovate franchise
sport bar
• Franchisees in more location • Similar concept or service
• High-quality brew, • Prices war
enjoyment, refreshment and • Operation cost increase
integration
• Customer’s need for healthy
snack
• People who love sport • Myanmar
• Customer who want to • Yangon
watch sport and cheer up
with family or friends.

Behavioural Geographic

Psychographic Demographic

• Quality Branded like • 18 above

customer • Male & Female
• Sport crazy fans
Target segments on order of priority

Primary market : Sport aficionado adult and old funs

Secondary market: Youth

Tertiary market : All kinds of family

 Good
Service

Low Quality High Quality

Low
Service
Excellent on
service
Faster
Innovative
More
Screen technology

Sport

Passion for an
sport activity
Fresh

Fresh and
Delicious
The marketing objectives of O'learys Sport Bar & Restaurant are:
1. To obtain annual sales target in soft opening by US$100,000
2. To understand and satisfy the needs and wants of the customers in an effective
manners
3. To modify the menu and other services with change in consumer taste, market
demand and competitors strategy
4. To provide quality food stuffs to the locality
5. To increase the average sales from year to year materializing the above
mentioned objective
6. To create value to the customers with its superior and innovative products and
services in bar industries.
 • Superior
Food
• List price
• Branding
• In cash or
credit card
• Experience of
brand Product Price
• Decoration with
• Conveniently
ide al

sport hero
e
Ev ysic

to the target

Pla
nc
Ph

ce
market

on
Pr

o ti
oc

om
es

Pr
s

• Social Media
• Customer focus People
• Personal Selling
• IT supported
• Billboard
• Mouth to mouth
• Recruit skilful staff
• Training and development
• Appetizers can be too tame, and the same goes for first courses. A starter at
O'Learys is an experience in itself. Richly spiced Buffalo Wings, Nachochips and hot
salsa or why not a grilled Quesadillas with guacamole?
•   
O'Learys starters are not only more tasty, and unlike other starters that make it
look as if the plate is too big, O'Learys portions are generous. Big enough to share.
Our starters are also ideal to nibble on while watching a game or looking at the
entertainment. Just like being at home, eating crisps while watching TV, but far
more tasty.

• A good start to a great evening

Ribs are our passion
• If you've tasted O'Learys Baby Back Ribs, then you'll understand that ribs are our
passion. Tender, juicy and full of taste. Prepared in the traditional, American way,
slowly smoked at just the right temperature using genuine American hickory wood.

• To accompany our ribs, O'Learys serves its own BBQ sauces. Ribs combined with
great home runs. 

• Hickory Smoke Original is a well balanced BBQ sauce, which strengthens the taste
without overpowering it. Hot'n Smokey is a sauce with more added spice. Various
combinations of BBQ sauces and ribs produce meals such as Classic Baby Back
Ribs, Honey & Herbs Ribs and Hot'n Smokey Ribs.   

• Rush 'n order!

Grilled for the connoisseur
Grilling is something of a popular sport in the US. To get a first-class result, the
following are needed: The right base ingredients, of the highest quality, and with the
right man or woman tending the grill.
        
At O'Learys, we assume that you have high expectations. So we've set the bar high
with our supreme salmon, tuna and well-marbled beef-steaks with a grill area
preserving the succulent juices of the meat.
    
At O'Learys, you can compose you're own grilled dish as all our grilled meals are
served with the season's vegetables and a choice of your own compliments to go with
it.
Twice the greens are twice as good    
• Green is the colour of O’Learys, and so is our menu as we offer really great salads.
Not least with the King of Salads, the Caesar Salad. According to legend, it was
created by the Italian restauranteur, Caesar Cardini in Tijuana, Mexico, on USA's
national day, the 4th July 1924. The mixture of nationalities and craft in food
preparation make it the most beloved of all salads.     
• The classic Caesar Salad is just one of the green experiences at O'Learys. try our
Shrimp Salad with chili-marinated shrimps on a bed of mixed vegetables with fajita
dressing and onion bread. Or how about O’Learys Chicken Club Salad with grilled
chicken, ham, bacon, guacemole and green onion dressing.

Once you've tasted it, you'll know that twice the greens are twice as good.
More than a good pasta
•   
Marco Polo brought back noodles from China and his fellow countrymen refined
them to make pasta using durum wheat and eggs. At O’Learys we offer classics
such as Pasta Alfredo, a favourite with creamed sauce, chicken breast, pico de gallo
and golden creamed onion-bread. Or why not a Dijon Beef Pasta, a delicious
encounter between you as the guest and Bostons delight in food.        

With O'Learys, pasta is another word for abundance and full-flavour.

Meals with hamburgers
• It's possible that USA's first hamburger was served in Boston at the end of the
1800's which arrived with the immigrants from Hamburg. It's claimed that the
Germans, in their turn, got the idea from one of Asia's horse-based cultures, the
Tartars under the rule of Djingis Khan.     
• Djingis will have to excuse us but frankly you'll have to search for a long time to
find better hamburgers than those on offer at O’Learys. And we've taken on board
the fact that few meals are so strongly associated with the USA and sport than the
hamburger.      
• With us, you can choose from classics such as the Boston Celtic BBQ Cheeseburger,
Bacon and Blues Burger and Bobby Orrs Bacon Burger, which is dedicated to the
ice-hockey pro, Bobby Orr. who was a legendary key player for the Boston Bruins
between 1966 and 1976.  
The secret recipe is our own. The signal from the tasting-team is a direct hit to the
back of the net, with an assist from the optional accessories.
The finishing touch
•       
What lingering sensation do you have after you have come home from O’Learys?
Besides the atmosphere and the great company, we imagine that you still have the
taste of of the last thing you ate or drank. The dessert is the finishing touch and the
best way to round off your eating experience with us. That's the reason why that our
desserts are carefully chosen and prepared with the greatest of care.        

• Don't miss our popular desserts. Coated vanilla ice-cream, Death by Chocolate - the
uncrowned Queen of chocolate desserts and other classics like pecan pie and
cheesecake.
        
Desserts at O’Learys are worth a visit on their own. Nothing better can be found. Even in
Boston.
A drink for every occasion
• Do you think that sport is best enjoyed together with a cold beer and that victories
should be celebrated with champagne? It doesn't matter, O’Learys has the right drink
for any occasion. 
• Our selection is wide and carefully selected. If you want a whisky then we can offer
both single malts and genuine bourbon stored in charred, oak barrels offering a vanilla
taste. And with your meal, would you like a quality, American white or red wine or
would you prefer a refreshing alcohol-free alternative?
• Perhaps if we take it from the start, maybe you'd like a Cosmopolitan before the meal
and finish with freshly-brewed, organic coffee with avec to the dessert. Everything can
be found at O’Learys and you can always count on a great range of beers, on tap or
bottled, from many parts of the world.
No matter where you are in the world, we can serve you Carlsberg - "Probably the best
beer in the world".    
”Don’t be silly, be a smarty – come and join the O’Learys party”
Children's restaurant
• In Boston, it's obvious that children go along with their parents to the restaurant.
Nobody raises their eyebrows and the staff know that the most boring time is waiting
for food to be served. Therefore, there are always puzzles and crayons on hand which
make the wait just that little bit more fun.  
  
• Once the food arrives at the table then there's just one important point: The food has
to be good. Children love hamburgers, children love chicken bites, children
love.....O’Learys food.
    
• At O’Learys, the youngest members of the family have their own menu, with meals
adjusted to suit childrens' tastes and their smaller stomachs, with drinks included in the
price. And we do as they do in Boston, we offer puzzles and crayons while they wait for
the goodies to arrive.
OUR PRICE
OUR PRICE
Place
• Weekly Special event
• Personal selling
• Mouth to mouth advertising
• Advertising on Social Media
• Advertise on Billboard
• Attracting new customers
• Retaining primary customers and skilful staff
• Intensive training and development plan
• Easy to book

• Easy to pay

• Cash- Credit card

• Intranet system
Physical Evidence
• Good facilities
• Second living room
• Completely new product
• Market which is
completely new
• Generally very risky
• Entering new market
• No presence before
• Different interior
decoration themes
• Events for fans
• Superior quality
foods
• Few competitions • New sense • More • Max market
• Advertising cost • High sales competitor
 • Exchange • "green" and "ethical
rates are chic“
• Government restrict • Life style trends
unstable
license for Alcohol • Inflation • Customer awareness
rate

Impact on
Marketing
Strategy

• Social media • National • Recycling

• Information technology food law
• POS • Taxation
policies
• Labour law
Product Price
• Strong suppliers and • Fix price
good storage People
Place • Employee expectation
• Downtown area
Promotion
• Discounts, Tickets
S/W
• Using social media for
advertising
Process
• Faster and easy to pay
• Staff service
Physical Evidence
• Premium facility
REFERENCING