SALES STRATEGY

BIANCO-EVANTO – USA
Identify Targeted Buyers/ Clients
Depending on our products and services we must focus on specific industry and right
customers who are looking for our services/products.

Industry like –
• E-commerce & Retailer
• Fashion
• Boutique & Shop
• Wedding / Event Management
Branding & Awareness
Where our branding and organization stand in the market or the marketplace, we should have
a different focus and efforts on our core marketing needs at any given time.

Activity Solution:
• Social media post on our company profile to increase followers
• Article, Flyer & Blog posting and share.
• Increase more network and try to connect number of related group (LinkedIn, Instagram, FB)
• Share more information about our products and services
• All our employee should be given at least one like and comments on our post
Lead Conversion & Qualify

To generate sales lead, we can use following system in place for collecting contacts, qualifying
leads and setting up follow-up sales appointments.

• Different Marketplace & Forum

• Understand your customers better
• Find out the competitors (Products, Marketing tactics & week point)
• Ensure the marketing, products & sales teams are all on the same page
• Email Blast with template/landing page
• Cold Calling and right approach to customer and identify their needs (What makes this product unique?)
• Referral Customer
• Existing Customer – up selling & take the feedback at least once in a month (You must also make sure your product meets
the needs of your customers.)
Calling Approach
After performing our customer research & learning about our audience, we’ll
have to think about how to highlight the way our product..
• Use action words to excite our customers
• Ensure the tone of your statement captures the tone of our Brand
• Focus on the benefit of our product as a whole (not just one specific).

Ensure your customers and audience about our brand and highlight them -
• What specifically makes our products unique?
• Why our products better than others?
• What will our customer get of our products that they can’t get from our competitors’ products?
• Why should our customer trust & invest in us and our product?
External Aspects
Externally, there are many ways to market our products (Prospects & Target Audience)

Here are some examples:

• Social Media
• Promotional Event/Campaign
• Blog
• SEO
• Classified Business Listing, Amazon Listing
THANK YOU