STRATEGIES

IN ACTION
LONG-TERM OBJECTIVES
BALANCED SCORECARD

-MARIE RODLENE MALEN

 LONG-TERM OBJECTIVES

Long-term objectives
The time frame should be In relation with the
represent the results
consistent, usually company’s short-term
expected from pursuing
from two to five years. objectives
certain strategies.
NATURE OF LONG-TERM OBJECTIVES

QUANTIFIABL
E HIERARCHICA
MEASURABLE L
OBTAINABLE
REALISTIC
CONGRUENT
UNDERSTANDAB
LE TIMELINE
CHALLENGIN
G
NATURE OF LONG-TERM OBJECTIVES

Provide direction.

Minimize conflict.

Establish priorities.

Stimulate exertion.

Allow synergy.

Aid in allocation of resources.

FINANCIAL OBJECTIVES VS. STRATEGIC OBJECTIVES

GROWTH IN REVENUES

GROWTH IN EARNINGS

HIGHER DIVIDENDS

HIGHER PROFIT MARGINS

HIGHER EARNINGS PER

SHARE
IMPROVED CASH FLOW
SAMSUNG ELECTRONICS – 10-Year Plan and Long-term Objectives

QUANTITATIVE GOAL
Annual sales of USD 400 billion while placing
MISSION Samsung Electronics’ overall brand value among the
To inspire the world with global top 5, predominantly No. 1 in the global IT
innovative technologies, Industry
products and designs that
enrich people’s lives and
contribute to a
responsible and QUALITATIVE GOAL
sustainable future. Innovative company, Respected company, Top 10
world’s best workplaces, creative leader building
new markets, global enterprise that attracts the
world’s best talents
COCA-COLA COMPANY
 NOT MANAGING BY OBJECTIVES

Managing by Extrapolation Managing by Crisis

“If it ain’t broke, The true measure of a

don’t fix it.” good strategist is the
ability to fix problems.

Managing by Subjectives Managing by Hope

“Do your own thing, the The future is full of

best way you know uncertainty and if first
how.” you don’t succeed, then
you may on the second
or third try.
BALANCED SCORECARD

 Developed by Robert Kaplan and

David Norton in 1993
 A strategy evaluation and control
technique
 Has four scorecard perspectives:
financial, customer, internal
processes, organizational capacity
BALANCED SCORECARD SAMPLE OF A NETWORK PROVIDER
THANK YOU!