Concept and meaning of CSR

Presented By:
Abhijeet kumar
Amber tandon
Amber kumar
Anjali singh

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 “CSR is about how companies manage the
business processes to produce an overall
positive impact on society.”

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 Corporate Social Responsibilities (CSR)

Corporate social responsibility (CSR):

 An obligation, beyond that required by the law and
economics, for a firm to pursue long term goals that are
good for society .
 The continuing commitment by business to behave
ethically and contribute to economic development while
improving the quality of life of the workforce and their
families as well as that of the local community and
society at large.
 About how a company manages its business process
to produce an overall positive impact on society.
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 Meaning of CSR

• Conducting business in an ethical way and in the

interests of the wider community
• Responding positively to emerging societal
priorities and expectations
• A willingness to act ahead of regulatory
confrontation
• Balancing shareholder interests against the
interests of the wider community
• Being a good citizen in the community

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 Definitions:
‘Corporate,’ ‘Social,’ and ‘Responsibility.’
In broad terms, CSR relates to responsibilities
corporations have towards society within which they are
based and operate, not denying the fact that the purview
of CSR goes much beyond this. CSR is comprehended
differently by different people.

“A commitment to improve community well being through

discretionary business practices and contributions of
corporate resource”

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 Contd…
Millen Baker:
“A way companies manage the business processes to produce
an overall positive impact on society.”

World Business Council for Sustainable Development:

“Corporate Social Responsibility is the continuing commitment
by business to behave ethically and contribute to economic
development while improving the quality of life of the
workforce and their families as well as of the local community
and society at large”.

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 Concept of CSR
CSR(corporate social responsibility) is a concept in which
organizations consider the interests of society by taking
responsibility for the impact of their activities on
customers, suppliers, employees, shareholders,
communities other stakeholders, future generation and
on environment. The organizations voluntarily taking
advance steps to improve the quality of life for
employees and their families as well as for the local
community and society.

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 CSR in India

In India, CSR has evolved to encompass employees,

customers, stakeholders and sustainable development or
corporate citizenship. The spectrum of CSR includes a
number of areas as human rights, safety at work, consumer
protection, climate protection and caring for the
environment, and sustainable management of natural
resources. From the perspective of employees, CSR activities
include providing health and safety measures, preserving
employee rights and discouraging discrimination at
workplace. This helps in fostering a healthy environment
within the company.
• For example, after 1945, TATA implemented social
welfare provisions for its employees that have since
become the legislative norm. From the perspectives of
customers, CRS activities may include commitment to
product quality, fair pricing policies, and so.
• TVS Electronics was involved in CSR during the Tsunami
to provide relief measures to the victims. They have also
participated with the government to improve sanitation
in a village called Tiruvidenthai. Such initiatives will help
in improving the conditions of rural people.
 CSR: In a developed country

•governance,
•Business ethics,
•Human rights and
• Environment

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 CSR in a Developing Country( India):

 Focus on nation building

 Socio-economic development
 Rural development
 Employment
 Education
 Health care
 Community support

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The purpose of CSR

• The purpose of Corporate Social Responsibility

(CSR) is to make corporate business activity
and corporate culture become sustainable in
its three dimensions: economic, social and
environmental.

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 Benefits
CSR behaviour can benefit the firm in several
Ways:
• It aids the attraction and retention of staff
• It attracts green and ethical investment
• It attracts ethically conscious customers
• It can lead to a reduction in costs through re-cycling
• It differentiates the firm from its competitor and can be a
source of competitive advantage
• It can lead to increased profitability in the long run

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 Reasons for CSR Activities
• CSR activities are important to and even
expected by the public
– And they are easily monitored worldwide
• CSR activities help organizations hire and
retain the people they want
• CSR activities contribute to business
performance
 Corporate Social Responsibility Continuum

Do more than
required; e.g. Integrate
engage in social
philanthropic objectives
Fight social giving and business
responsibility
goals
initiatives
Maximize Balance profits
firm’s profits to
and social
the exclusion
objectives
of all else

Do what it
takes to Lead the
make a Comply;
industry
profit; skirt do what
Articulate and other
the law; fly is
social value businesse
below legally
objectives s with best
social required
practices
radar
 Thank you

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