NIKE

M1, Group 2

Krish Bajaj - 121

TABLE OF CONTENTS
ABOUT THE
01 COMPANY

02 STPD OF NIKE

03 4 ADVERTISEMENTS

04 COMPETITION

05 ENDORSEMENTS
MASLOW’S NEED
06 HIERACHY
INTRODUCTION
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon. The planet’s name has nothing
to do with the liquid metal, since
Mercury was named after the Roman
messenger god
 01
PROBLEM VS. SOLUTION
You could enter a subtitle here
if you need it
 02
SEGMENTATION, TARGETING,
POSITIONING, DIFFERENCIATION OF NIKE
SEGMENTATION OF NIKE

D P B G
DEMOGRAP PSYCHOGRA BEHAVIO GEOGRAP
HICS PHIC RAL HIC
DEMOGRAPHICS

Nike targets customers between 15-55 years

old with greater focus towards teens.

Gender:
Men
Woman
Children

Nike does not segment the marketplace based

on ethnic background.
PSYCHOGRAPHIC

Nike aims to active individuals who participate in

sports, are athletes, gym regularly, & are passionate
about sports.

Nike applies sports-centric strategy motivating,

inspiring and connecting individuals emotionally.

Apart from the sports consumers, Nike approaches

a crowd that loves fashion and likes to follow
fashion trends.
GEOGRAPHIC

Nike segments market based on country region, city

& popularity density.

Nike has launched different products/campaigns in

different countries to suit regional customer needs.

For example, Nike promotes Rugby in USA, Football

in Europe, Cricket in India etc.
BEHAVIORAL

Nike focuses on the way its products make

consumers feel.

Nike offers unique quality & various innovative

products.

Nike has come up with different kinds of similar pair

of shoes to suit different customer needs.
Eg: Air Force 1 High iD & Air Force 1 Mid iD.
TARGETING

Nike’s target market are those who regularly

exercise or those who follow fashion trends.

Nike has classified it’s customers into three

product groups i.e. men, women and children.

The company targets professional and sporty

individuals.

Nike’s products come with a variety of options so

they can cater to their target audiences need.
 04
ADVERTISEMENTS & THEIR MOTIVE
ADVERTISEMENTS & MOTIVES

#BlackLivesMatter

For Once, Don’t Do It.

May 2020.

In remembrance of the
innocent killing of
George Floyd.
#BLACKLIVESMATTER

After more than 30 years, last month Nike flipped

its iconic slogan on its head to “Don’t Do It.”

Nike was among the first to speak out with a

powerful video. 

Nike has pledged $40 Million to support the US

Black community.

Nike’s BLM post was shared by it’s competitor,

Adidas, symbolising joining forces against a
common enemy.
MASLOW’S NEED HIERACHY - NIKE

Physiological Needs – Physically Healthy.

Safety Needs – High Quality Shoes/Products

make you feel safe.

Belongingness & Love – Feeling of Comfort,

Togetherness (Community)

Esteem Needs – Dare To Be Different, Find Your

Greatness, Be a Believer.

Self Actualization – Aspirational, Motivational,

Just Do It.
THE TEAM

JOHN JAMES
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one

JENNA DOE
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one
PROBLEM
WE DON’T HAVE
TIME!

Mercury is the closest

planet to the Sun and the
smallest one in the Solar
System—it’s only a bit
larger than the Moon
 THEM US
Saturn is composed mostly Venus has a beautiful name
of hydrogen and also helium and is the second planet
from the Sun
SWOT ANALYSIS

STRENGTHS OPPORTUNITIES
Despite being red, Mars is
actually a cold place
S O Jupiter is the biggest planet
of them all

WEAKNESSES THREATS
Saturn is the ringed planet
and a gas giant
W T Neptune is the farthest
planet from the Sun
PRODUCT OVERVIEW

MERCURY VENUS MARS

Mercury is the smallest Venus is the second Despite being red, Mars
planet planet from the Sun is a cold place

JUPITER SATURN NEPTUNE

Jupiter is the biggest Saturn is the ringed one It’s the farthest planet
planet of them all and a gas giant from the Sun
THANK YOU
TRACTION
33.5%
Factor 1 Factor 2
Despite being red, Mars is actually
a cold place

16.6%
Saturn is composed mostly of
hydrogen and helium

49.9%
To modify this graph, click on it, follow the Jupiter is the biggest planet in the
link, change the data and replace it Solar System
REVIEWS

HELENA PATTERSON HELENA JAMES

“Venus has a beautiful name “Jupiter is a gas giant and
and is the second planet the biggest planet in the
from the Sun” Solar System”
AWARDS

MERCURY VENUS JUPITER

Mercury is the closest Venus has an extremely Jupiter is a gas giant and
planet to the Sun and the poisonous atmosphere the biggest planet in the
smallest one Solar System
MARKET SIZE

Saturn is the ringed Pluto is now a

one dwarf planet

20% 25%

Despite being red, Earth is where we

Mars is cold live on

10% 15%
MARKET GROWTH

MERCUR
Y
Saturn is the ringed
planet
VENUS
Venus has a
beautiful name
COMPETITORS

COMPANY 1 COMPANY 2

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competitor here
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competitor here
● You can talk about the second
competitor here
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competitor here
BUSINESS MODEL

TECHNOLOG
MARKETING TRAINING ASSESSMENT Y
Mars is actually a Venus has a Saturn is the Earth is where we
cold place beautiful name ringed planet live on
TIMING

DAY 1 DAY 2
Mercury is the Neptune is the
closest to the Sun farthest from it

DAY 3 DAY 4
Jupiter is the biggest Pluto is now a dwarf
of them all planet
PREDICTED GROWTH
To modify these graphs, click on them, follow the link,
change the data and paste the new graphs here

DOWNLOAD GROWTH FROM 2020 TO USER LOYALTY FROM 2020 TO 2022

2022
35,665
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attention
INVESTMENT
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data and paste the new graph here

41.1% 16.2%
CONTENTS UX DESIGN

11% 31.7%
MARKETING PROGRAMMING
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