Professional Documents
Culture Documents
Ramaswamy PPT CH 22 - Ed
Ramaswamy PPT CH 22 - Ed
Pricing
Topics Covered
Pricing has a twin role; it has to satisfy the customer by carrying the
right value to her and simultaneously capture back to the company’s
kitty the value that is due to the company.
Pricing strategies/methods
Chart 22.3 ‘Broad Categories of Pricing Methods’ shows the different methods of
pricing.
• The two broad alternatives available in new product pricing are as follows:
Skimming pricing
Penetration pricing