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Term 3 PGDM
Defining the research problem
A research problem can be defined as a gap or uncertainty in the decision makers’
existing body of knowledge which inhibits efficient decision making. The gap could be
academic & theoretical (basic) or real time and action oriented (applied).
Term 3 PGDM
Research problem
• A research problem is a question that researcher wants to answer or a
problem that a researcher wants to solve.
• Identification & formulation of a research problem is the first step of the
research process.
• Selection of research problem depends on several factors such as
researcher’s knowledge, skills, interest, expertise, motivation & creativity
with respect to the subject of inquiry.
• It is like the identification of a destination before under taking a journey.
• Without a problem , research cannot proceed because there is
nothing to proceed to ward.
Term 3 PGDM
Research problem
• “If one wants to solve a problem , one must generally know what the problem is .
It can be said that a large part of the problem lies in knowing what one is trying
to do.
• Research problem may take a number of forms , from the very simple to the
very complex
Research Topic:
The broad general area expected to investigate. It is a broad idea or concept
from which many problems may be delineated.
Research Problem:
A situation or circumstance that requires a solution to be described,
explained, or predicted. It is an unsatisfactory
Term 3 PGDM
Research problem
• According to Kerlinger, ‘A problem is an interrogative sentence or
statement that asks what relation exists between two or more variable.
The answer to question will provide what is having sought in the
research.
• R.S. Woodworth defines problem as ‘a situation for which we have no
ready & successful response by instinct or by previous acquired habit. We
must find out what to do’, i.e. the solution can be found out only after an
investigation.
• In other words, ‘a research problem is an area of concern where there is
a gap in the knowledge base needed for professional practices.
Term 3 PGDM
Types of Research problem
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Condition of a Research problem
Any research problem does exist if the following condition are in existence:-
1. There must be an individual or a group or an organization having different types of
environment.
2. There must be at least two course of action is defined by one or more values of the
controlled variable.
3. There must be at least two possible outcomes. Out of these two a researcher wants an
objective.
4. . The courses of action available must provide some chance of obtaining the objective
but they cannot provide the same chance as they have unequal efficiencies for the
desired result.
Term 3 PGDM
Elements of a Research problem
Unit of analysis
Independent variable
Dependent variable
Intervening variables
Moderating variables
Term 3 PGDM
A research problem
may come from
several sources
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Points to be considered in selecting Research problem
The following points should be kept in mind by a researcher in selecting a research
problem:
1.The subject on which research work has been overdue should not be chosen, because it
will be a difficult task to throw any new light.
2. The problem should neither be too narrow nor too vague.
3.The topic of the research should be familiar and feasible so that the researcher can
easily have access to related research materials or source of research.
4.Controversial subject should be avoided while selecting a research problem.
5.While selecting a research problem the researcher should also take into account the
various factors such as the importance of subject, the qualifications , the training of
researcher , the investment elements in the research in terms of time, cost and energy.
6. The selection of any research problem must be preceded by a preliminary study in case of a
new problem.
Term 3 PGDM
Problem identification process
Management Decision Problem
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Decision problems Research problems
DECISION PROBLEM RESEARCH PROBLEM*
1. What should be done to increase the 1. What is the awareness and purchase
customer base of organic products in the intention of health conscious consumers for
domestic market? organic products?
Term 3 PGDM
Selection of a research
areas
For example, a researcher gets an idea to conduct a study on the Impact of library
internship on MLIS Student.
Mr. Tony Fernandez a fresh MBA graduate from IIM Bangalore, has been hired by the
company GoKart to manage their corporate workforce as an HR manager. Mr. Fernandez
reports to Mr. Prakash Sharma, who is the HR director of the company since its inception
in 2008. One day Mr. Sharma called the newly recruited Mr. Fernandez and expressed his
concerns over the increasing attrition rates at the company headquarters. The HR
director was mainly concerned with the attrition rates being significantly higher than the
industry average and it is affecting the productivity and team cohesion. In addition to
this, he was asked to present his plan to reduce attrition in the review meeting with the
CEO, which is to be held after two days of this meeting.
Question: Assume yourself as Tony Fernandez and discuss how will you go with the
research problem. (Students have to explain the process here)
Term 3 PGDM
Situation-2
You are a consulting firm hired by the new chief executive officer at Memorial Hospital.
Memorial is a non profit hospital with 300 beds and is located in a busy metropolitan
area directly adjacent to a large university. It is the only hospital within the 20 mile
radius, but construction on a new, competing hospital has started within five miles.
Describe the research problem and how will you design the research to come up with
some advice to the CEO.
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Exercise
Every student has to identify a specific area of his/her interest and formulate the
research problem.
Term 3 PGDM