Sunil’s •Group 7

assortment
•Arpit Purohit - 1910008
•Ashutosh Kumar Singh - 1910009
•Seepana Divakar - 1910046

planning
•Vaishali Chandani - 1910059
• Highest contribution to sales comes from the following products.
Items/set of items would like to increase sales from
Items/set of items would you want to give discounts on and sell

High gross margins and low sales quantity products

can be given on discounts, i.e., Heena, Nail Polish,
Buds, Hairbrush, Face pack, Toothbrush, bodywash
Items/set of items where you might want to introduce a competitor

The product categories with one/ two variety as the customers were being
lost due to less variety –

Nail Polish(2)
Mouth wash(1)
Sanitizer(2)
Perfume(4)
Face masks/packs(4)
Infant milk(1)
How can we increase overall margins by 2%

Selling more of high margin products but

having low quantity sales currently –

Heena
Rubber band
Clips
Infant Milk
Lip Balm
Earrings
Face pack
SKU’s that you would remove due to space constraint
Product categories with lowest contribution to total gross profits

Toners
Earrings
2 brands from the portfolio which are the ones you would drop
The one with lowest sales units (assuming that these brands do not attract
most of the customers to the store) –

Diana
Plastic

Other data you may want, to take the above decisions

Total shelf space
Shelf space used per unit of each product
Size/quantity of each unit (for small qty purchasers to large quantity purchasers)
Thank You