colombian coffee

LEIDY VIVIANA GONZÁLEZ CARMONA

 COLOMBIAN
COFFEE is the What’s the Difference
denomination given to Between Robusta and
a 100% washed Arabica Coffee?
Arabica coffee
produced in the coffee
growing regions of
Colombia.
Coffee regions
in Colombia
Central region
Northern
regions
Southerns
region
coffee cultural
landscape
 JUAN
VALDEZ
COFFEE

INTERNATIONALIZATION
On December 12 2002, the first Juan Valdez® Café store opened its doors at El Dorado
International Airport in Bogota.
Juan Valdez® opened our first international store in Washington D.C.
in 2004.
Over the years, Juan Valdez® Cafe has formed alliances with a number of
airlines, hotels and other businesses.
In 2008, Juan Valdez® Cafe opened stores in Chile and Ecuador. Since 2011, we
have expanded into Aruba, Panama, Bolivia, Costa Rica, El Salvador, Mexico
and Paraguay.
 WHAT IS A
FRANCHISE?

Franchising is simply a method for

expanding a business and
distributing goods and services
through a licensing relationship
 NAL
FRANCHISES

JUAN VALDEZ® CAFÉ has 120

coffee shops in the main cities in
Colombia, 9 coffee shops in Chile,
18 in Ecuador, 7 in Spain and 6 in
the United States.
 10 CURIOSITIES ABOUT
COFFEE
1. Coffee is a fruit. In fact, it's a cherry.
2. From all the beverages taken during breakfast time, 65% contain coffee.
3. Coca-Cola is considered the most sold product around the world. However, while
1.6 billion cokes are consumed every day, 1.7 billions coffee are also consumed.
4. Coffee is the second most sold primary product in the world, just after oil.
5. Ludwig van Beethoven had a madly obsession for coffee, using always exactly 60
coffee beans for every cup he prepared. Not one more and not one less.
6. In 18th century, drinking too much coffee was considered a huge social issue.
7. Men reveal they drink coffee for their working benefits, while women say they
have it just for relaxing.
8. Johan Sebastian Bach composed a satiric cantata in 1732 based on coffee
addiction.
9. Coffee is more than just a drink. It can be used as a fertilizer.
10. If you type the word "water" in Google, about 450 million results will show. If
you make a search for "coffee" you will obtain 1.500 million entries.