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A Presentation on

Ecommerce Technology for Omni Channel Online Store


Our Ecommerce Services and Solutions

Performance Based
Software Services: Marketing
- Website Development -Visual Banner Ads
- App Development -SEO & SMM

Delivery Service Solutions :


- Ride Hailing Platform
Integration
- Courier Companies
Integration
Workflow of Online Shopping
• We Activate Visual Ads Campaigns across the Targeted Customer’s browsing websites and apps
• Customers see your Ads on Different Websites
• Customers click your Ad and are redirected to your Website or App
• Customers see more Products and Offers
• Customers checkout after final review of their cart
• Order is sent to Store Manager who assigns it to the available employee for collection and packing
• Store Employee receives the Order on the App on his Mobile
• App guides the Employee for the fastest route for collection of order
• Order is then sent for Billing and notification is sent to Delivery Captain for Collection
• Delivery Captain Collects the order from Store
• Delivery Captain delivers the order to the customer
To implement the above workflow, we deploy 3 Major Services

1- IT Services and Support:


a)Website and Apps for Customers
b)Employee App for quick Collection inside the store
c)Comprehensive Backend for Website Administrator, Store Managers, Customer Support Staff
and all stake holders from Administration.

2- Delivery Services Integration of a Ride Hailing Company

3- Performance based Visual Ads Marketing


IT Services and Support:
a. Website and Apps for Customers
b. Employee App for order Collection with the
fastest route available inside the store
c. Comprehensive Backend for Website
Administrator, Store Managers, Customer
Support Staff and all stake holders from
Administration.
Traditional Delivery Model

Store/
Warehouse
Can Deliver to
Limited Vehicles Few/Limited Customers
Crowd Sourced Delivery Model

Store/ Warehouse

Unlimited Vehicles
Every Delivery Possible within one hour
Can Deliver to Unlimited Customers
Crowd Sourced Model Traditional Delivery Model

8 to 10 10 to 12 12 to 2 8 to 10 10 to 12 12 to 2
am pm pm am pm pm

2 to 4 4 to 6 6 to 8 2 to 4 4 to 6 6 to 8
pm pm pm pm pm pm

8 to 10 10 to 12 8 to 10 10 to 12
pm am pm am

-Serves all customers -Cannot serve all customers


-Retains old customers -Keeps losing old and new customers
-No queue, no delays -Queues cause delays
Crowd Sourced Delivery Model Traditional Delivery Model

Just one store is enough to deliver everywhere Many stores are required to deliver the whole city

Your Sales happen in every part of the city Sales happen in very few parts of the city
Employees(Drivers)

Garage Space
35
Maintenance
30
25 Fuel

E 20
Parking Space
X
P
15
E Vehicles
N
10
S Infrastructure
5
E
S 0 Crowd Sourced Model Traditional Delivery Model
The Four Driving Factors of a successful ECommerce

2. FAST & ON TIME


1. PRODUCT DELIVERIES
PRICE & PROMOTIONS (LOGISTICS)

4. CUSTOMER SUPPORT
3. TARGETTED MARKETING (Always Attentive & Knowledgeable)
COMPARISON
REGULAR MODEL CROWD SOURCED MODEL
• Delayed Deliveries • Fast and On-Time Deliveries
• Unavailability of all time slots • Availability of all Time-Slots + Instant 1-hour
• Deliveries
Investment for New Vehicles Required
Continuously • No Vehicles Required
• Vehicles Maintenance • No Maintenance Required
• Garage and Parking Space Required • No Garage or Parking Space Required
• Extra Drivers Required • No Drivers Required
• Time-Consuming and Investment dependent • Quick Set-up, independent of Investments
Set-up • Unlimited Scalability
• Limited Scalability • Delivers every part of the city
• Cannot deliver throughout the city
Crowd Sourced Model
1. Show Performance based
the Retargeting Cycle Visual Ads Marketing
Customer searches for some products on a shopping website, doesn’t purchase and goes on to other websites, we show
our ads to the customer on these other websites where he is browsing and in the apps which he is using. And we
show these ads across all the different devices he is using., like his laptop Mobile phone , his iPad. Customer sees
that these were the products which he was searching for, he clicks on the ad, comes on our website and finds
offers on other products as well, customer checks out with a bigger cart value.

2. All Creatives/Designing work is Free


We display products to users intelligently, no two banners which he sees are the same, our engine dynamically creates
ads in real time and he sees banners which has products he was looking for. We don’t ask you to provide us your
banners nor do we charge for designing these banners. All these thousands of banners are designed for free 

3. ROI = more than 500%


No upfront costs. Payment only after we submit our invoice after a month when you see the result. Pay
after seeing the result 
Why Online Store ?
• You would spend • Now spend just a
around 30 – 40 Million fraction of that cost to
SAR for opening a new serve the WHOLE
store in a new locality, CITY , infact ALL
just to serve a new CITIES 
locality.
Your Online Store [LOGO]
Any thing

Anytime

Anywhere
Disadvantages of listing your store on a
Delivery App:
Easiest and Fastest way to lose your customers
• Would you open a branch in a mall where there
is already another hypermarket ?

Deliveries in limited locations only

Showcases only Limited Products and Offers

Charge Higher Commissions on Sales

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