Professional Documents
Culture Documents
Performance Based
Software Services: Marketing
- Website Development -Visual Banner Ads
- App Development -SEO & SMM
Store/
Warehouse
Can Deliver to
Limited Vehicles Few/Limited Customers
Crowd Sourced Delivery Model
Store/ Warehouse
Unlimited Vehicles
Every Delivery Possible within one hour
Can Deliver to Unlimited Customers
Crowd Sourced Model Traditional Delivery Model
8 to 10 10 to 12 12 to 2 8 to 10 10 to 12 12 to 2
am pm pm am pm pm
2 to 4 4 to 6 6 to 8 2 to 4 4 to 6 6 to 8
pm pm pm pm pm pm
8 to 10 10 to 12 8 to 10 10 to 12
pm am pm am
Just one store is enough to deliver everywhere Many stores are required to deliver the whole city
Your Sales happen in every part of the city Sales happen in very few parts of the city
Employees(Drivers)
Garage Space
35
Maintenance
30
25 Fuel
E 20
Parking Space
X
P
15
E Vehicles
N
10
S Infrastructure
5
E
S 0 Crowd Sourced Model Traditional Delivery Model
The Four Driving Factors of a successful ECommerce
4. CUSTOMER SUPPORT
3. TARGETTED MARKETING (Always Attentive & Knowledgeable)
COMPARISON
REGULAR MODEL CROWD SOURCED MODEL
• Delayed Deliveries • Fast and On-Time Deliveries
• Unavailability of all time slots • Availability of all Time-Slots + Instant 1-hour
• Deliveries
Investment for New Vehicles Required
Continuously • No Vehicles Required
• Vehicles Maintenance • No Maintenance Required
• Garage and Parking Space Required • No Garage or Parking Space Required
• Extra Drivers Required • No Drivers Required
• Time-Consuming and Investment dependent • Quick Set-up, independent of Investments
Set-up • Unlimited Scalability
• Limited Scalability • Delivers every part of the city
• Cannot deliver throughout the city
Crowd Sourced Model
1. Show Performance based
the Retargeting Cycle Visual Ads Marketing
Customer searches for some products on a shopping website, doesn’t purchase and goes on to other websites, we show
our ads to the customer on these other websites where he is browsing and in the apps which he is using. And we
show these ads across all the different devices he is using., like his laptop Mobile phone , his iPad. Customer sees
that these were the products which he was searching for, he clicks on the ad, comes on our website and finds
offers on other products as well, customer checks out with a bigger cart value.
Anytime
Anywhere
Disadvantages of listing your store on a
Delivery App:
Easiest and Fastest way to lose your customers
• Would you open a branch in a mall where there
is already another hypermarket ?