Why it is succeeding? But wait what if Self Driven Cars got into an accident? Who we will blame? The car manufacturer? The programmer? The driver? McDonald's Arch Deluxe(Disabler) Why it was not successful? Not lived upto the expectations of taste Just Adult focused without adding any new ingredient Company shifted its USP (Unique Selling Point) from Convenience to Sophistication Thank You! I believe McDonald’s Happy Meal is still the best one. What about you? What is your favourite burger from McDonald’s?