Critical Reading

and Writing

Course Code: CRW 10601

Session 1
REVISION

– Changemaker Takeaways
– Which session during OIP (Business and Professional Communication), dealt
with Reading and Writing?
– Session 3
Your Expectations?

– Run through Course Outline

– Show Quiz Marks
– Below 60%: MOOC course compulsory
– Deadline: 23rd August, 2021
– https://www.my-mooc.com/en/categorie/english/
MOOCs
Test Your Reading

– https://
timesofindia.indiatimes.com/sports/tokyo-olympics/india-in-tokyo/what-goes-i
nto-the-making-of-a-javelin-champion-the-skills-and-training-required/articlesh
ow/85149406.cms

– Followed by Mentimeter Quiz

Critical Analysis

– Positions language as “social practice”

– Takes the historical and socio-political contexts into account
– Also referred to as critical discourse analysis or critical discourse studies
– Research Approach
– Investigates the relationship between language and power
– Examines how everyday “texts” create and reinforce social inequality and
hierarchy.
Purpose

– Expose and challenge taken-for-granted power structures AND

– Offer alternative perspectives to knowledge, theory-building, and social reality.
Do it the PICA way
Activity

– Read: “What’s Next for Digital Consumers?”

– Frame PICA
For Session #2: Blog Links and Pre-
read
– Pre-Read: https://thinkinsights.net/consulting/aim-framework/
– Read any one blog (LT-wise preferably)
– https://
www.yourthoughtpartner.com/blog/16-must-read-blogs-on-internal-communic
ations/

– Thank you.