BUSINESS PLAN

Mohit Rathore
PRODUCTS AND SERVICES
 School Management App: (Not so tapped market and
industry) Can be a small ticket product but has lot
potential
 Track Vehicle System: Can be target logistics/supply
chain and E-commerce industry etc. There are many
new startups can be targeted for this particular product.
 App/Web Development: New startups and some
companies who are revamping their website and mobile
app can be targeted for this.
 Some companies who outsource their projects can also
be targeted.
PRODUCTS AND SERVICES
 Customized Solutions: CRM and other IT development
needs can be identified using a generic email.
 Other small ticket products can also be try based on the
response and market traction.
TARGET MARKET
 Domestic (India)
 International (US, UK, Australia, UAE, Singapore)

Can be decided based on the revenue and conversion ratio.

Target (Monthly/Quarterly):
Revenue: To be decided by the company
Number of Leads: Will set accordingly
Number of Demos: Will set accordingly
Number of closures: Will set accordingly
PROSPECTING
 Email Marketing
 Linkedin Messaging (one to one)

 Social Media Marketing (Linkedin. Blogging, Marketing

Campaign)
 Cold-calling

 Articles in some startup portals (Inc42, Techinasia and

others)
EMAIL MARKETING APPROACH
 Industry Identification (Where our products/services will
be more in demand)
 Healthcare
 IT/Softwares
 E-commerce
 Logistics/Transportation
 Fintech
 Education

 Target Audience
 CEO/CTO (General email regarding their IT development and other services related
needs)
 Product head/IT head for development related needs
 Marketing Head for digital marketing services
APPROACH
 50 personalized emails on daily basis
 Cold-Call to Prospects

 1 or 2 positive response can be expected out of this.

 First level call on Skype/Hangout

 Demo/POC set up

 Commercial negotiation

 Closure and Payment follow-ups

SUGGESTIONS
 Leads to Demo ratio to closure ratio will be around
10:4:1
 Initial first month to generate database and create
pipeline.
 Leads target can be set on monthly basis

 Revenue target can be set on quarterly basis

SUPPORT NEEDED
 Case studies
 POC/ Demo readiness

 Client reference/Testimonials

 Company detailed Portfolio

 Support from Tech people for tech queries from client

 Pricing and other USP’s from competitors