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CUSTOMER PERSONAS

Family Woman Bachelor Working Professional


• Goals : Dining Experience, Taste • Goals : Healthy Lifestyle, Hassle
& Variety, Deals on large orders free orders, Wholesome meal
• Problems : Different orders by • Problems :
family members, heavy bargainer, • Motivations : Hygienic Food,
minimum loyalty Nutrition content, Hassle free
• Motivations : Hygienic food, delivery. Time bound delivery ,
Cashback and offers, good ratings good ratings

Teenage College Student Social Meetings & Connoisseur


• Goals : Party orders, Quality &
• Goals : Less Quantity, Snacking, Expensive restaurants, Different
Hassle free Delivery, availability at cuisines.
odd times, repeat orders • Problems : Bulk order for same
• Problems : Affordability, Delivery item, wine & alcoholic beverages
charge for small snacks availability
• Motivations : Economic, • Motivations : Good ratings,
Cashback and offers, fast Detailed reviews, Restaurant
Delivery, Cash on Delivery Booking

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