Jia Jaiwanti
- A Service Customer
Presented To: Presented By:
Prof. Shahir Bhatt Amish Mandaliya(B_26)
Nagajan Lagdhir (B_23)
Question - 01
• Identify each of the services that Jia
had used or planning to use.
• Categorized them according to the
nature of the respective underlying
process.
Services Used By Jia
1. Renting, 9. Language laboratory,
2. Whether forecast by FM 10. Hair dresser,
Radio, 11. Cleaning and ironing of
3. Mailing service, clothes (Used and planning
4. Public Transportation, to use),
5. Burger from Food vendor, 12. Mobile bill payment
through credit card,
6. Educational services,
13. Reminder service by dentist,
7. Lunch,
14. Home delivery of pizza,
8. ATM,
●
Renting,
●
Public Transport,
●
Burger from Food vendor, ●
Cleaning & Ironing
●
Lunch of Clothes
●
Hair Dresser,
●
Delivery of Pizza
People Possession
Processing Processing
Mental
Information
Stimulus
Processing
Processing
●
Whether forecast by FM
●
Educational services, Radio,
●
Mailing Services,
●
Language Laboratory, ●
ATM Service,
●
Reminder by Dentist ●
Mobile bill payment
through Credit Card
Question - 02
• What need is she attempting to satisfy in each
instance? What proportion of these service involved
(a) self – service
(b)some degree of customer involvement with the
production process
(c) dependence on the service provider.
• Where do you find more potential for self – service,
and what would be the implication for a customer
and a supplier ?
Service Need Self - Service Dependence Mixture Of
On Service Both
Provider
Renting Housing Most
Whether Information Most
Forecast By FM Gathering
Radio
Mailing Information Most
Sharing
Public Convenience Of Most
Transportation Transportation
Burger From Hunger Most
Food Vendor
Educational Information Most
Services Gathering
Lunch Hunger Most
Atm Easy Cash Most
Withdrawl
Language Information Most
Laboratory Gathering
Hair Dresser Personal Most
Grooming
Cleaning And Decent Most
Ironing Of Apperance
Clothes
Mobile Bill Convenience Of Most
Payment Payment
Through Credit
Card
Reminder Health Checkup Most
Service By
Dentist
Home Delivery Convenience Most
Of Pizza
Where do you find more potential for
self – service, and what would be the
implication for a customer and a supplier ?
• In the area where
– Desired quick service delivery or
– Convenience of availing services
are on higher side, the self service concept is more prevailing.
• Eg.
• Lunch service
• Language laboratory
• ATM
Question -3
• What similarities and differences could you
find between the dry cleaning store and the
hair salon ?
• What could each learn by studying the other ?
Similarities & Differences
Similarities
• Good Services
• Convenience
Differences
• Store Ambiance
• Employee Behavior towards
the customer
What could each learn by studying the other ?
Hair Dresser can learn Laundry Service provider
from Laundry Service can learn from Hair
provider Dresser
• Practically - - - - Nothing • Ambiance
• Punctuality
• Customer oriented behavior