MEDIA AND INFORMATION

LITERACY(MIL)
Legal, Ethical, and Societal Issues
in Media and Information
 LEARNING COMPETENCIES
Learners will be able to…
• explain the societal Issues Concerning the Media
• identify the different types of intellectual
property
• define netiquette and its core rules.
 A L
CYBERCRIME
E G
L L
I
 Cyberbullying
Flaming Trolling
• Tosend an • Topost deliberately
angry, critical or inflammatory
disparaging articles on an
electronic internet discussion
message board
Cybercrime Offenses
Societal Issues
Concerning the Media
 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the mind,

such as inventions; literary and
INTELLECTUA artistic works; designs;
L symbols, names and images
PROPERTY (IP)
used in commerce.
 WHAT ARE THE DIFFERENT TYPES
OF INTELLECTUAL
PROPERTY?

TYPES OF
IP

COPYRIGHT PATENT TRADEMARKS GEOGRAPHICAL

ORIGIN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
• books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings
Copyright ©
A set of rights granted to
the author or creator of a
work
To restrict others’ ability to
copy, redistribute and
reshape the copy
 FAIR USE
Fair use means you can use copyrighted material
without a license only for certain purposes. These
include:
Commentary
Criticism
Reporting
Research
Teaching
 FAIR USE

Guidelines for Fair Use

A majority of the content you create
must be your own.
Give credit to the copyright holder.
Don't make money off of the
copyrighted work.
Who own the ‘copyright’?

Is he the creator only?

 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the right to
decide how - or whether - the invention can
be used by others
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSON’S
ANTI- GRAVITY LEAN POSSIBLE
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3.Trademarks • a sign capable of distinguishing the goods
or services of one enterprise from those
of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?

Mars sues Hershey for trademark infringement over

MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Indications and • signs used on goods that have a specific
Appellations of geographical origin and possess qualities, a
Origin reputation or characteristics that are
essentially attributable to that place of origin
• most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS
AND APPELLATIONS OF
ORIGIN
GEOGRAPHICAL INDICATIONS
AND APPELLATIONS OF
ORIGIN
Plagiarism
The act of stealing from
others, their thoughts or
their writings and
claiming them as one’s
own.
Are you familiar of Vicente
‘Tito’ Sotto’s case?

‘SOTTONISM’
Plagiarism
How to avoid plagiarism?
How would you resolve these
issues concerning the media?
 WHAT IS NETIQUETTE?

set of rules for behaving properly

online

Netiquette
respecting other users’ views and
displaying common courtesy when
posting your views to online
RULE 1: REMEMBER THE HUMAN
RULE 2: ADHERE TO THE SAME STANDARDS OF BEHAVIOR
ONLINE THAT YOU FOLLOW IN REAL LIFE
RULE 3: KNOW WHERE YOU ARE IN CYBERSPACE
RULE 4: RESPECT OTHER PEOPLE'S TIME AND
BANDWIDTH
RULE 5: MAKE YOURSELF LOOK GOOD ONLINE
RULE 6: SHARE EXPERT KNOWLEDGE
RULE 7: HELP KEEP FLAME WARS UNDER CONTROL
RULE 7: HELP KEEP FLAME WARS UNDER CONTROL
RULE 8: RESPECT OTHER PEOPLE'S PRIVACY
RULE 9: DON'T ABUSE YOUR POWER
RULE 10: BE FORGIVING OF OTHER PEOPLE'S MISTAKES
 PICTURE ANALYSIS

A digital footprint is a trail of data you create

while using the Internet.
 FORMATIVE ASSESSMENT:
RECITATION

1. What is your digital footprint?

2. What do you want your digital footprint
to say about you?
3. Is a positive digital reputation
important?
Why?
 FORMATIVE ASSESSMENT:
RECITATION
1. What digital issues were
presented in the
given news?
2. Why do internet addiction and
cyberbullying an alarming digital issues
at present?
3. How can you help in preventing internet
addiction and cyberbullying in our
school?
 CLASS ACTIVITY PART 1

Watch the talk show “Legal HD”

Legal HD Episode 64 - Intellectual Property Code.

(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=IwEeTscHdng
 CLASS ACTIVITY PART 1

Answer and discuss the following guide questions:

1. How can the intellectual property protect the rights of
inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?