OSGOOD-SCHRAMM MODEL OF COMM

UNICATION
 Charles Egerton Osgood
He was an American psychologist
and professor at the University of
Illinois. He was known for his
research on behaviourism versus
cognitivism, semantics, cross-
culturalism psycholinguistic theory,
and peace studies. He is credited
with helping in the early
development of psycholinguistics.
 Wilbur Schramm
 He was a scholar and
"authority on mass
communications". He
founded the Iowa Writers'
Workshop in 1935 and
served as its first director
until 1941. Schramm was
hugely influential in
establishing
communications as a field
of study in the United
States.
 Wilbur Schramm
 Wilbur Schramm is considered the
founder of the field of Communication
Studies. He was the first individual to
identify himself as a communication
scholar
OSGOOD-SCHRAMM MODEL OF COMM
UNICATION
 OSGOOD-SCHRAMM MODEL OF COMM
UNICATION
The Osgood-Schramm model is built on
the theory that communication is a tw
o-way street, with a sender and a receiv
er. Charles Egerton Osgood popularized
the notion that communication was circ
ular rather than linear, meaning that it r
equired two participants taking turns se
nding and receiving a message.
OSGOOD-SCHRAMM MODEL OF COMM
UNICATION
 Later, Wilbur Schramm, who talked
about the model in his book, The
Process and Effects of Communication,
adapted the model and added the
notion of field of experience, or
commonality, to the mix. Field of
experience incorporates what is
mutually understood between the
sender and receiver.
 Components of Osgood-Schramm
 Sender: This is the person who encodes
(converts) and sends the message.