COMMUNICATION

NEED AND SIGNIFICANCE

1. Life Blood of Business 7. Growth of Trade Unions

2. Global Business Environment 8. Social Role

3. Large Scale Operations 9. Change in Management Style

4. Technological Advancement 10. Need for Better Human Relations

5. Cut-Throat Competition 11. Corporate Image

6. Motivation and Morale

OBJECTIVES OF COMMUNICATION
1. Information
9. Counselling
2. Advice
10. Warning
3. Negotiation
11. Motivation
4. Suggestion
12.Persuasion
5. Complaint
13.Education
6. Appeal
14. Appreciation
7. Order
15. On the Job training
8. Morale Boosting
COMMUNICATION PROCESS
 NOISE
 Noise can be said as the barriers to communication process, it is anything that interferes with
communication
 It can said as the unwanted signal which interferes with the original message and reduce the
effectiveness of communication process
 Types of noises are:
1. Physical Noise – which is external to both speaker and listener
Eg: Loud music party at the neighbours while your are recording
2. Physiological Noise – Created by sender or receiver
Eg: Talking too fast, forgetting to pause
3. Psychological Noise – mental interference of sender or receiver
Eg: Wandering thoughts, absent mindedness
4. Semantic Noise – It is created when the speaker and listener have different meaning system
Eg: Use of technical jargon
HOW CAN GOOD LISTENING
HABITS BE DEVELOPED?

 Preparation before listening

 Listening to Understand, not to

refute

 Focusing the attention

 Concentration on context

 Taking notes

 Curbing the impulse to Interrupt

 Asking questions

 Summary and Evaluation

Time spent by an average adult in communication

9%

16%
45%

30%

Listening Speaking Reading Writing