Define the TAM (Target Addressable Market) for the B2B2C business vertical for Food, grooory India

and
entire APAC region. You need t come with detailed market sizing and market opportunity for Meero.

• People who are interested in establishing themselves in the online marketplace through photography in
India or the APAC region will be targeted.
• Target addressable market will be new and upcoming food vendors, grocery sellers who are looking to
settle in the online market through photography in the Indian and APAC region.
• In 2020, the Indian online meal delivery market was valued at approximately 4.35 billion US dollars. The
meal delivery sector is anticipated to be worth almost 13 billion US dollars by 2025. (Statista.com).
• Similarly, with the pandemic what we have seen is the basic grocery shops moving online to provide case
of service to customers and it is again expected to show a gain of 37% in period 2021-2027. this again is a
market where Meero can capture the opportunity (Grocery market)
• There will be roughly $4.35 billion worth of online meal delivery in India by 2020. This market will reach a
value of about 13 billion dollars by 2025.
• Benefit of entering in these markets with such huge market size is that it gives Meero the perfect
opportunity t play make it a monopoly market and the business needs Meero for their promotions more
than what Meero needs them for.
• When Meero enters a large market, it has the perfect potential to become a monopoly, and the firm needs
Meero for their promotions more than Meero needs them to do their job properly.
Build a GTM strategy to enter into the E-commerce & Real Estate
market in APAC tactfully while maintaining profit margins for the
business

• How to Sell?
Customizing the inventory based on consumer demand to build trust and a
sense of commonality in the customer's wants

• Where to Sell?
Intuitive Ecommerce visual platform

• What to Sell?
An online platform that focuses on the visual demands of ecommerce
businesses.