This is part of a board presentation

discussion that can be found here:

www.reoverthinking.com
Or http://wp.me/pRtXC-cI

LOGO
HERE NewCo Board Meeting
November 3, 2009
 Agenda
• CEO Overview [name of CEO] 20 min
• Board Business entire board 30 min
– Approval of previous minutes
– Option Grants, equity discussion
– Other board busines

• Departmental Reviews departmental heads 90 min

– Sales & Business Development [name of sales leader] 30 min
– Finance [name of CFO or CEO] 20 min
– Marketing [name of mktg leader] 20 min
– Product / Development / Engineering [name of dev leader] 20 min
• Discussion & Wrap up group tbd

2 Confidential and Proprietary. © 2009 NewCo, Inc.

 CEO Overview
• Highlights and Recent Milestones
• Challenges
• Customer/Sales Headlines
• Key Success Metrics / goals
– Last period
– Next period
• Employee update
– Name of Employee
• Name Position. Over ___ years of ______ experience. Most recently at
_____where he _____ and ________________. Employee has a ___
from University of ______.

3 Confidential and Proprietary. © 2009 NewCo, Inc.

 Board Business
• Proposed Resolutions
– Employee Option Grants
– Extension of exercise period for (Insert Employee Name)
Name Title Start Date Salary Options Equity %
John Doe Senior Developer 10-1-09 $ 50,000 %0.10

Totals 50,000 %0.10

Available to grant 4,500,000 12.7%
Standard vesting is _% on first anniversary of vesting commencement date and ___ at end of each month of continuous service.
All options are subject to standard vesting.

• Approval of Previous Minutes

• Other Business
– Transfer of founder options

4 Confidential and Proprietary. © 2009 NewCo, Inc.

 LOGO
HERE
Departmental
Updates
November 3, 2009

5 Confidential and Proprietary. © 2009 NewCo, Inc.

Sales/Business Development Update
• Highlights
– Grew “weighted” Qualified pipe from $__K to $__K
– Closed ___________________
– Signed up w/ ____ new partners
• Key Metrics / Goals
– Partner Development
• Name of Partner: kickoff & training planned
• Target 6 joint sales with partners (in progress already)
• Working to minimize trial-to-purchase timeframe and increase total
conversion rate to over 3%
• Challenges
– Develop a telesales/inside sales plan and an international plan
– Pace of lead gen is slower than expected; lead quality is on target

Confidential and Proprietary. © 2009 NewCo, Inc.

October Sales Status / Forecast
• Q4 Target: $55,000 revenue with a 3x pipeline
• Recent deals closed
– Customer#1: $5,000, 22 users, 10 days trial to conversion
– Customer#2: $1,200, 5 users, 17 days trial to conversion
• Current Pipeline
Customer Pipeline / Quarter to date Close Owner
Deal Size /expected
TOTAL $67,500 $7,200 VP Sales
Customer#1 $5,000 $5,000 Closed, won SalesDir1
Customer#2 $2,500 $1,200 Closed, won SalesDir1
op#3 $25,000 in procurement Nov 30 SalesDir2
op#4 $5,000 Proposal Dec 31 SalesDir2
op#5 $25,000 Proposal Dec 31 SalesDir2

Confidential and Proprietary. © 2009 NewCo, Inc.

 Revenue Metrics for October 2009
Transactions Goal
800 Transaction – Revenue Metrics
700
600 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09
500
Transactions 500 575 500    
400
300
Goal 400 475 575 675 750
200 Transaction Value $14.75 $15.00 $15.50    
100 Goal $16.00 $16.50 $17.00 $17.50 $18.00
0 Revenue $7,375 $8,625 $7,750 $8,400 $10,200
Transaction Value Goal Goal $6,750 $8,250 $9,750 $11,250 $12,750
$19.00
$18.00 • We experienced a seasonal drop in
$17.00
$16.00
transactions in October that led to missing
$15.00 our target
$14.00
$13.00
$12.00 • Transaction value improved slightly and we
$11.00
9 9 9 9Revenue
9 9 9 Goal
9 9 9 9 9 expect to be on plan by Q1 of next year
$14,000n-0 b-0 r-0 r-0 y-0 n-0
a p ul-0 g-0 p-0 ct-0 v-0 c-0
Ja Fe a Ju e e
M A M J Au S O No D
$12,000
$10,000 • Revenue follows our transaction count and
$8,000 therefore took a hit in October. We expect
$6,000 this to return to plan in Q1 of next year also
$4,000
$2,000
$0
9 9 9 9 9 9 9 9 9 9 9 9
n-0 b-0 r-0 r-0 y-0 n-0 l -0 g-0 p-0 t-0 v-0 c-0
a Ju Au Se c
Ja Fe M Ap Ma Ju O No D
e

8 Confidential and Proprietary. © 2009 NewCo, Inc.

 Company Metrics
METRIC Last period This period Next period
Traffic to site
Conversion percentages
Recurring Revenue
Up-sell ration
Downloads of product
Customer / user “churn”
ARPU (ave revenue per user)
API usage stats
Sign-ups or Registrations
Sales person effectiveness /
efficiency
Transaction value

9 Confidential and Proprietary. © 2009 NewCo, Inc.

Marketing Update
• Accomplishments
– Completed 2009 roadmap and MRD for releases 1.1 & 1.5
– Completed and announced ___ articles; podcast; blog posts
– Delivered new sales tools – new data sheets, sales playbook
– Held 4 analyst briefings
• Objectives
– Continue market momentum: at least 3 events in Q4
– Sales enablement
• New sales tools (online assessment tool, white paper)
• Issues
– Resource constraints: project prioritization difficult, multiple
candidates in process

Confidential and Proprietary. © 2009 NewCo, Inc.

Product / Engineering Update
• Accomplishments
– Released next version of product, v1.34
– Patent under review with attorney: “Name of Patent”
– Q1 2010 release schedule set (1.5, 2.0 - all in FY__)
• Objectives
– GA v1.5 (__/__ ship date)
– Hire development engineer (engineer #3)
– File provisional patent
– Successful phase __ deployment in __ customers
• Challenges
– Monitoring, scalability, performance & disaster recovery are top priorities,
must be ready for GA
– Need to outsource testing as much as possible, keep dev focused on core,
benefit from timezone changes (repairs in before start of business)

Confidential and Proprietary. © 2009 NewCo, Inc.

Finance/Admin
• Accomplishments
– Completed Audit with HMPP
– Began Corporate Valuation with [name of valuation firm]
– Hiring on track – currently at ___ employees
– Managing expenses slightly under budget; will continue next period
• Objectives
– Execute Key Hires
• VP of ____- Date
– Relocate to new office
– Locate contracts resource
• Issues
– Current “fume” date ________
 Financial Information & Projections
Revenue & Expense
$350,000

$300,000

$250,000

$200,000
Headcount
Headcount
$150,000 22 22 33 33 44 44
$100,000

$50,000

$0

Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 FY 2009 Q1 2010

Total Revenue Total Expense

13
 Wrap-up and open discussion
LOGO
HERE

Thank you.

Confidential and Proprietary. © 2009 NewCo, Inc.