Basic Competencies for Brand

Managers
A presentation for Brand Management in Pharma

Division B, Group 1
• Astha Chandodwala (B001)
• Mrunal Sinkar (B007)
• Shubham Jain (B020)
• Saagarika Khandelwal (B025)
 6. Technology and
Social Media Savvy
6. Technology and
Social Media Savvy
1. Creativity,
Innovation and insight
1. Creativity,
Innovation and insight

Competencies Of A
5. Strategic & 2. Ability to
5.Analytical
Strategic & 2.Immerse
Ability to
Mind-set
Analytical Immerse
Mind-set

MANAGER
4. The Ability to Interface 3. Strong Communication
andto Interface
4. The Ability and StoryCommunication
3. Strong Telling Abilities
Work Collaboratively
and and Story Telling Abilities
Work Collaboratively
1. Creativity, Innovation and insight :-
 Distinguishing one brand from other
 Devising new strategies in this changing world
 Achieving competitive advantage

2. Ability to Immerse:-
 Taking customer perspective into consideration

 Forming customers centric strategies

 Incorporating customer feedbacks to improve strategies

 Listen and understand the relationship its brand is

creating
 3. Strong
Communication

and Story Telling
Great interpersonal communication (networking)
 Abilitiestalk, elevator pitches,
Speech, presentation, day-to-day
advertising etc.
 Good impression with a succinct message of brand
 Enables customers to begin forging a connection with you and
your company

4. The Ability to Interface and

Work Collaboratively:-
 Managing relationships
 Close collaboration with the finance, marketing,
advertising and media departments
 Setting processes in place
 6. Technology and Social Media
Savvy :-
 Continuous advancement of technology
 Client engagement will be more online
5. Strategic & Analytical Mind-set :-
 Technical competency may come in
 A good handle on market insights, handy
including the ability to analyze
market data.

 Pick up on trends and patterns.

 Marketing briefs, competitive

analyses, marketing decks etc.

 Translation of key research reports

into strategic recommendations
 Ideation + Empathy + Analysis + Administration =
An Effective Brand Manager
References:-
1. Most Important Traits of Successful Brand Managers
https://merlinone.com/brand-manager-traits/
2. The Top 5 Fundamental Brand Manager Skills
https://www.canto.com/blog/brand-manager-skills/
3. The Intangibles: 3 Examples of Successful Brand Marketing
https://mill.agency/creative/the-intangibles-3-examples-of-successful-brand-marketing/
4. 8 Key Competencies for Creative Marketing Managers (Updated)
https://www.workamajig.com/blog/key-competencies-for-marketing-managers