SWOT ANALYSIS

Explore the World And Create Your

Moments With Traveloka.

Submitted By: Abegail J. Manzanillo

Submitted To: Jefferson E. Aguilluz
BSTM32A
 Executive Summary
Traveloka is Southeast Asia's leading technology company providing access
for users to discover and purchase a wide range of transportation,
accommodation, lifestyle, and financial services products. Traveloka’s
comprehensive product portfolio includes transport booking services such as
flight tickets, bus, trains, car rental, airport transfer, as well as access to the
largest accommodation inventory in Southeast Asia, including hotels,
apartments, guest houses, homestays, resorts, and villas, making Traveloka
as a booking platform with widest selections of accommodation and
packages.
 Objectives
Traveloka is also a key player in the lifestyle segment offering
reservation for a wide range of local attractions and activities as
well as culinary directories. Through its Financial Services
products, Traveloka also offers financing, payment, and insurance
solutions for the underbanked to help customers solve their various
financial pain points in their Travel & Lifestyle journey. Traveloka
provides customer service that can be contacted 24/7 in the local
language, as well as more than 40 different local payments, both
online and offline.
 Company Summary
• In 2012 the company was founded by Ferry Unardi, Derianto Kusuma, and Albert.
• Initially, the Traveloka concept functioned as a search engine for comparing prices
on airplanes from various sites.
• In mid-2013 Traveloka then changed to an airline ticket reservation site where users
can make reservations on the Traveloka.com site.
• The Traveloka mobile app has been downloaded more than 30 million times, making
it the most popular travel booking app in the region.In March 2014, Ferry Unardi
stated that Traveloka would soon enter the hotel room reservation business. In July
2014, hotel booking services were available on the Traveloka website.
• And now, the Traveloka mobile app has been downloaded more than 30 million
times, making it the most popular travel booking app in the region.
Strengths
SWOT Analysis
Online travel sites are popular with customers who like to compare
accommodation costs and the services offered by individual providers.
Reductions in your online marketing spend. OTAs will invest in marketing
and advertising to attract potential international customers.
Weaknesses
Not all online booking systems are created equal Choosing an online booking
software that doesn't meet your needs can be a real detriment to your business.
Cybercriminals can disable online payment methods or exploit them to steal
people’s money or information. Visit the Australian Cybercrime Reporting
Network’s Learn about cybercrime page to learn more about cybercrime.
.Opportunities
SWOT Analysis
Cybercriminals can disable online payment methods or exploit them to steal
people’s money or information. Visit the Australian Cybercrime Reporting
Network’s Learn about cybercrime page to learn more about cybercrime.
Online transaction processing involves a lot of staff working in groups to
maintain inventory. These online transaction systems impose processing costs
on the buyers and sellers as well.
Threats
Pent up demand for travel after a year of Covid-19
Concerns over terrorism create domestic travel demand
Satisfactory communication between an online travel agent and customer and
bringing more feedback about your company work practice.
Traveloka Product
Website Traveloka
Strategic Promotions
Vietnam's website is quite user-friendly, which helps customers easily look up information and update
promotions

Television Advisement
TV commercials have an advantage in the word of mouth marketing, traveloka has taken advantage of this by
mass producing TVC funny commercials on television.

Social media
It is easy to see Traveloka promoting services on Facebook, Instagram, Youtube, ... quite like Livestream with
celebrities, voucher donation minigame, and The ads on Facebook are invested by Traveloka quite creatively,
thoroughly and meaningful campaigns,
 Traveloka Affiliate
Your Business. Transformed
If you’re looking for the best partner in the travel industry in
Southeast Asia, you come to the right place. Nothing beats Traveloka
in the region and with our Affiliate Program, we will provide you with
the best things you need to achieve your business goals.
Traveloka Affiliate