A Brief History of Kodak:

The Rise and Fall of a Camera Giant

Group 1

23rd July 2021 Presented By:

Abhishek Nair
Akshay Atul Samani
Anushka Yadav
Devashree Dilip
Shahani Ishu Sharma
Karuna Bhaskar Patil
 Table of Content
Introduction

Evolution

Business model

Industry Analysis

Major Competitors

Why it Failed

Conclusion
 INTRODUCTION 

•Company : Kodak 

• Founder: George Eastman, Henry A. Strong 

• Founded: 1888, New York
• Industry: Graphic arts, Imaging Technology, Consumer
Products 
• Advertising Tagline: You press the button we do the rest

•Objective:
• to make the camera as convenient as the pencil
 Evolution

1888  1962  1975 1981

1st Kodak U.S. consolidated  First digital Company sales
camera sales exceed $1 camera surpass the $10
introduced billion for the introduced billion revenue
first time mark

(Peak)commands
over two-thirds of
The first Brownie Combined sales of 90% of film sales global market
camera introduced. all Kodak units and 85% of share 
Selling for $1 surpasses $4 camera sales in the 5th most valuable
(High Demand)  billion U.S brand in the world

1900 1966 1976 1996

Razors and Blades Business Model
1. Bait
and Result of the Business model
Lock
4.
Revenue 2. Hook
from Custom
Consum ers
able
3.
Acquire
Custome
rs
 Major Competitors
1. Fujifilm’s
• Major rivalry was for film
• How Fujifilm’s thrived

2. HP
 Major rivalry for printing
 Ink war

3. Canon
 Major competition for printing and camera

4. Nikon
 Major competition for Camera
 Why It Failed?

1. Lack of customer focus

Customer latent needs:

• Is it the picture they want?

• Is it the memories that evokes for them?

2. Digital Era killed Kodak
Kodak didn’t focus on
Digital Camera……..

Enough
 KODAK Today
• Filing Bankruptcy
• New Ventures
• KODAKcoin
• Entry into Pharmaceutical industry
 Conclusion

• Adapt to the new technology

• Evolve as per Consumer preferences
• Widen Product Features
Thank you