PROPAGANDA

PROPAGANDA
sustained, organized campaign to
influence others to accept a decision.
 “THE BIG LIE”
Appeals to WISHES and EMOTIONS
rather than REASON
PROPAGANDA
WHEN IS PROPAGANDA BAD, WHEN IS
IT GOOD?
PROPAGANDA
TECHNIQUES
• Mr. X says that you shouldn’t vote for Mr. Y,
the opponent, because Mr. Y is inexperienced
in government; he didn’t finish college; he
doesn’t dress well or speak well or speak
English well, and how, then, would that man
make a good president? Mr. X, on the other
hand, has poise and refinement, was a World
War II hero, has written books, and would
certainly be a fit representative of our country
as president.
NAME CALLING
• “get personal”
• Divert the reader’s attention from the
facts by questioning the characteristics
of another person or a product.
 testimonials
• Statements made by prominent and
much-admired persons recommending a
product or an idea as excellent.
BANDWAGON
• Propagandist uses bandwagon
technique when he/she appeals to your
desire to belong to a group.
• “Everyone’s doing it. Why don’t you?”
Glittering generalities
• Use of emotionally appealing phrases so
that people approve or accept
propaganda without questioning or
looking for evidence. 
RECALL…
LET’S TRY!
 Fear appeal
• persuades people to feel that they are
assuming a risk if they do or do not
purchase a certain product. The idea is
that if consumers don’t use the product
you are advertising, you make them feel
like there may be undesirable
consequences as a result.
SNOB appeal
• appeals to people’s desires to live lives
of luxury, to be treated as if they were
wealthy, noteworthy, part of a special
club or society, or otherwise deserving
of special treatment.
 Plain folks
• speakers attempt to convince their
audience that they, and their ideas, are
“of the people.”
• The advertiser suggests that if you smoke ZZZ
brand of cigarette, which is smoked by powerful
people, you will be transformed into a strong
and dominant person.
 TRANSFER
• Makes you accept a person, idea, or
thing by showing that it is related to
other persons, ideas, or thing by that
have proved to be good or beneficial.
• You spend one day in Jakarta and upon your
return, you tell your friends that Indonesians
are a modern, technologically sophisticated,
and highly literate people, and that all their
towns have first-class roads with traffic lights,
high-rise hotels, and condominiums.
• Indonesia has the largest gold deposits in the
world or that the rain forests of Indonesia are
the habitats of the world’s most exotic
orchids.
 HASTY
GENERALIZATION
• Making conclusive statements without
basis.
• Ads of XYZ toothpaste claim that the users of
the toothpaste report twenty-five percent
fewer cavities in research done by an
independent laboratory. (the ad did not say that
only twelve people were interviewed in the
“research”)
CARD STACKING
• Withholding information, manipulating
or “correcting” statistics, or even lying
about a product, a person, or an idea.
Manny Pacquiao trains very hard for his fight but he feels pain
every
training so he takes Alaxan FR to relieve the pain.

Sarah Geronimo has long, black, silky hair. In taking good care
of her
hair, she uses Sunsilk. 

A magazine ad picturing a good-looking person drinking Sprite

Promoting a dairy product claiming to have zero
percent trans-fat and
zero percent cholesterol.
Pepsi commercial that pushed forth the
slogan “the choice of a new
generation.”