GROUP 4

Schramm Model of
Communication
 Born August 5 1907

a scholar and "authority on mass

communications". He founded the Iowa
Writers' Workshop in 1935 and served as
its first director until 1941
Wilber Schramm proposed the
model of communication in 1954.

Wilbur Schramm
• This model was adapted from the theories of another
theorist Osgood, so it is also known as Osgood

What is Schramm’s Model

and Schramm Model of Communication or Encode-
Decode Model of Communication.

of communication
• It is not a traditional model of comunication
• It is a circular model.
 MESSAGE

DECODER
ENCODER
INTERPETER
INTERPETER

DECODER ENCODER

MESSAGE
SENDER ENCODER SIGNAL DECODER RECEIVER

NOISE

FEEDBACK
 1. This is the first model of communication, which is
THE ADVANTAGES OF THE MODEL
not a linear model. 

2. The concept of noise is included in the

communication model

3. It makes it easier for the sender to understand if the

message has been received, interpreted, and
comprehended by the receiver or not.
 1. The model is based on the assumption that
Limitations Of The Model
encoding and decoding do not require any external
assistance and takes place independently and on
its own.

2. This model cannot deal with complex

communication processes and a communication
model that has different levels in it.
Schramm’s model of communication has
FINAL
more CONCOLUSION
practical usability than Aristotle’s,
Berlo’s, or Shannon and Weaver models.
THANK YOU