Moonlight

Serial No. Student Name ID

1 Srabony Akter Romana 16172101089

2 Anisur Rahman 16172101098

3 Alex Halder 16172101099

S M Noor Navid Depto 16172101101

4
 Submitted To

Mr. Md. Aslam Uddin

Assistant Professor
Department of Marketing
Bangladesh University of Business & Technology
(BUBT)
GREEN BRANDING PRACTICES OF LED BULB
 Green Business

Green business is an organization which participates in

eco-friendly or green activities .
Minimal negative impact on the global or local
environment, community, society, or economy.
Participates in environmentally friendly or green
activities.
 Green products

A green product is a sustainable product designed to

minimize its environmental impacts during its whole
life-cycle and even after it’s of no use.

It identified by having two basic goals.

 Green Branding Overview

A green brand is a brand where environmental values constitute the

brand essence.
The popularity of green branding and the positioning of products or
places according to their environmental credentials can also be
understood as a reaction to societal demands.
There exist essentially two approaches to green brand positioning:
functional and emotional.
Green branding brings benefits not only for the company but also for
you as its customer.
 Green Branding Of LED BULBS

"Light-Emitting Diode." An LED is an electronic device that emits

light when an electrical current is passed through it.
LEDs produced only red light, but modern LEDs can produce
several different colors, including red, green, and blue (RGB) light.
LED light bulbs are becoming increasingly popular with designers
and consumers of green technology, as they use less electricity, last
longer, and emit more light on a pound-for-pound basis than
traditional incandescent bulbs.
LED lights are up to 80% more efficient than traditional lighting
such as fluorescent and incandescent lights. 95% of the energy in
LEDs is converted into light and only 5% is wasted as heat.
This is compared to fluorescent lights which convert 95% of
energy to heat and only 5% into light! LED lights also draw
much less power than traditional lighting; a typical 84 watt
fluorescent can be replaced by a 36 watt LED to give the same
level of light.
 Practices of Green Branding In
Bangladesh

Green branding concept incorporates a broad range of activities for establishing the
consumer rights, protecting the environment and meeting the consumer needs.
In the present world consumers are more conscious about their safety of life and want
everything would be environment friendly and making the green world.
A variety of terms are used to capture the essence of green branding and these range
from environmental marketing, eco-friendly marketing, sustainable marketing,
ecologically-correct marketing to ecological marketing.
Some businesses have been quickly to accept concepts like environmental management systems and
waste minimization, and have integrated environmental issues into all organizational activities.
Inception of such policies has strengthened the movement of Green branding in Bangladesh.
Green branding concept incorporates a broad range of
activities for establishing the consumer rights,
protecting the environment and meeting the consumer
needs.
In the present world consumers are more conscious
about their safety of life and want everything would be
environment friendly and making the green world.
 Green Branding Strategies
Performed By Led Bulb Brands

LED lights, one of the most promising and growing sectors can reap the
benefits of digital marketing through proper strategies and blogging.
Some Branding Strategies:
• Informing about various terminologies used in LED lights 
• Capacity as per room size 
• The color of LED lights and their relation to temperature 
• Difference between traditional incandescent bulbs and LED bulbs 
 Problems or weaknesses of LED
lights

LED Lights are awesome additions to vehicles, homes

and business. However problems can arise that
includes, but is not limited. Common problems with
LED Lights can come in many forms.
Problems are:
 Flickering Issues Due To a Loose Wire
 Buzzing LED Noise
 Broken Power Supply
 High Price
 Lights Flicking Due To Bad Quality LED Lights
 Suggestions or recommendations of
LED lights

Flickering Issues Due To a Loose Wire: The best way to fix this problem is by inspecting the
connections. Some may have a break or a disconnect. To solve the problem, reconnect or replace the
wire a new one, and our LED lights should work well again.
Lights Flicking Due To Bad Quality LED Lights: When looking to solve this problem, we
will need to buy better LED lights.
Broken Power Supply: If our power supply does break down, we need to buy something new.
With that in mind, just go Mean Well to start. We will not be disappointed at all.
High Price: To solve this problem, middle class people and poor people switch their want. They
would like to buy different company.
Buzzing LED Noise: To solve this problem, first, inspect our bulbs. Next, look at the circuit to
see if it is good to go.