BUSINESS PLAN PRESENTATION

SPLASH CAR SPA

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Date Of Presentation- 29/3/2011

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GROUP NO.1
Presented By:
Sanchita Naik M1029
Mayuri Rathod M1041
Raj Malkan M1057
Krunal Darji M1006
Kunal Kapadia M1017
Aakash Singh M1060
Robin Awathare M1001
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CONTENTS OF PRESENTATION
Executive summary
Opportunity for our business
Mission & vision objectives
Our services
SWOT analysis
Organization and management
Start up summary
Marketing plan
Pricing
Financial statements
Future plans
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EXECUTIVE SUMMARY

SPLASH Car Spa is a professional car detailing centre,

dedicated to Automobile Beautification and Preservation.

We use the best car care products, machines/equipments

manufactured by the world's leading companies.

We have introduced a new concept of chemical wash to

save water yet at same time ensuring that your treasured
possession always looks as good as new.
 OPPORTUNITY FOR OUR BUSINESS
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Mumbai is riddled with water problems.

According to a survey an average at-

home wet car wash uses approximately
50 liters of water every day.

Over 50 lakh registered cars in Mumbai.

SPLASH Car Spa will introduced a new

concept of chemical car-wash service
which is eco-friendly and yet at the same
time saves a lot of water.
 MISSION & VISION STATEMENT
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 OUR MISSION
Our mission is to provide top-
quality washing and detail
service to all the needy people
in the area of operation.

 OUR VISION
“Our vision as a company is to
play a proactive role to save the
environment in any possible
way and also to create
employment opportunities.”
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OUR OBJECTIVES
The objectives for SPLASH Car spa are:

To be viewed as a best car wash and detail service in

Mumbai.

Maintain a modest, steadily growing net profit margin.

Expand to two locations after third year of operation.

.
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OUR SERVICES
 Exterior Detailing:
Car wash to clean the car of external dust and dirt

Bug and tar removal

Clean and scrub tyres and wheels

Polishing with variable speed rotary polisher

Dressing of tyres to give them a new look

Cleaning and dressing of unpainted bumpers and trim

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OUR SERVICES
 Interior Detailing:
All interior panels like doors, dashboard, parcel tray etc. are
scrubbed and cleaned
Shampooing and steam cleaning of carpet, upholstery and
head liner (inner roof top)
Leather cleaning and dressing
Cleaning of floor mats
long senility artificial fragrance
Opening of dashboard and cleaning with chemicals

  Combo Detailing
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OPERATING PLAN
 Step 1
Step 2
Step 3
 OPERATING PLAN
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Who will do what?

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SWOT ANALYSIS (1/2)
Strengths
Unique idea
Well trained employees.
Eco-friendly solution

 Weaknesses
Use of labour-intensive technique.
Most of the partners do not have
practical experience in the field
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SWOT ANALYSIS (2/2)
 Opportunities
A high likelihood of repeat business.
Opportunity of extending the business to providing car
accessories as well.

  Threats
People may not accept the idea of chemical car wash.
Idea can be replicated by the competitor easily.
 ORGANIZATION
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AND MANAGEMENT (1/2
Executive Team
NAME Designation Qualification

Sanchita Naik MD B.Com, MBA

Mayuri Rathod HR MBA in HR

Raj Malkan Technical Head B.Com, MBA in Operations

Krunal Darji Finance Head MBA in Finance, CFA

Kunal Kapadia Marketing Head B.sc, MBA in Marketing

Aakash Singh General Manager BMS, MBA

Robin Awathare Chief Engineer BE Electronics, MBA in Finance

 ORGANIZATION
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AND MANAGEMENT (2/2
 Other Personnel :
 Proposed
10 full-time and five part-time employees.
13of the employees will constitute our operational personnel,
while the other two employees will constitute our sales staff.
 Compensation
Operational employees -salary of Rs.2500 p.m.
Sales employees -Rs.4000 p.m
All raises in base salary are dependent upon performance and
the company's financial success.
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START UP SUMMARY
Taking space on a lease.

Purchasing of Machinery & equipments worth

Rs.30,00,000.

Each of the 7 partners will contribute equally i.e.

Rs.6,50,000

Taking a Bank loan of Rs.8,00,000.

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MARKETING PLAN (1/2)
 Competitors Analysis:
Nearby competitors:
Sparkling Carz
Auto Crafts
Car Spa
Classic Motor Services
Tech Point Automobile
Shreeji Automobiles
 How we are different from them?
Chemical car wash unique proposition .
A team of highly qualified & competent partners.
Customer centric organization
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MARKETING PLAN (2/2)
 Market Segmentation:
New car owners
Older luxury car owners
Sports car owners
Dealerships
Local businesses
Travel Agencies

 Location of a business:
Business will be based in Mind space, Malad west, Mumbai.
Location best suited for our target market
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PRICING
 Budget Plan :
Small Cars & Mid-size Cars-Rs.500 p.m.
Big-size Cars & SUV / MUV -Rs.700 p.m.

 Economy Plan:
Small Cars & Mid-size Cars-Rs.700
Big-size Cars & SUV / MUV-Rs.900

 Standard Plan:
Small Cars & Mid-size Cars-Rs.900
Big-size Cars & SUV / MUV-Rs.1100
 FINANCIAL STATEMENTS
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Profit & Loss Statements

Balance Sheet

Salary Break Up
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FUTURE PLANS

Diversifying into Washing of other vehicles.

Providing car storage & Parking.

Targeting upper class for giving premium services for

premium cars and bikes.

Upgrading to automated washing.

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THANK YOU