International Professional Practice Research Poster

Selected case study

Korgan is one of the top e-commerce retail online businesses in Australia. This largest
online store has been operating in a highly developed and most competitive e-commerce
market in the world. The company's leader Ruslan Korgan had adopted the digital
culture
culture in
in response
response toto rapid
rapid technological
technological advancements.
advancements. Digital
Digital culture
culture describes
describes the
the
way the internet and technology are shaping the way of interacting with humans. Korgan
adopted
adopted this
this culture,
culture, for
for enabling
enabling the
the organization
organization to
to create
create aa workforce
workforce that
that can
can acquire
acquire
mindset and skills for leveraging the data relevant to the work (Computerweekly.com,
mindset and skills for leveraging the data relevant to the work (Computerweekly.com,
2017).
However,
However, anan increase
increase in
in data-driven
data-driven activity
activity in
in this
this type
type of
of culture
culture has
has been
been giving
giving aa
hard time to the e-commerce company. The management team is struggling to get an
accurate view of the company's actions. Korgan thus understood the importance of data
integration and adopted the SAP system, which improved their customer service.
However, recently in 2020, one of the logistics partners of the company had been hired
by
by cyberattacks,
cyberattacks, which
which disrupted
disrupted its
its service.
service. This
This incident
incident resulted
resulted in
in the
the loss
loss of
of tracking
tracking
information of almost 1000 items (Cybersecurity-insiders.com, 2020). This indicates that
also with the adoption of digital culture Korgan has been dealing with significant
challenges.
challenges. Importance
Importance of of Australian
Australian toto understand
understand digital
digital culture
culture
The case study indicates that any Australian who wants to start
an
an eCommerce
eCommerce business
business adopting
adopting the
the digital
digital culture
culture must
must need
need to
to
understand
understand the
the culture.
culture. This
This must
must include
include its
its connection,
connection, benefits
benefits
as well as challenges. Loss of data integrity in the case of e-
commerce
commerce business
business can
can directly
directly impact
impact customer
customer satisfaction
satisfaction
levels (Goldman et al., 2021). In order to mitigate the
challenges, it is essential to empower the talents and to accrete
collaborative culture and also to develop effective innovation,
which can be possible through adaptation of digital culture.
Moreover, it has the entire user interface through technology for
easy
easy interpretation
interpretation ofof customer
customer data,
data, with
with adequate
adequate security
security
(Ballestar, 2021).

Lesson
Lesson learned
learned from
from an
an outsider
outsider
From
From the case study, it has been understood that the
the case study, it has been understood that the best
best way
way to
to compete
compete within
within the
the
competitive environment of the retail market in Australia, is to adopt advanced
technology.
technology. It
It is
is the
the digital
digital interface
interface that
that has
has allowed
allowed Korgan
Korgan to
to become
become the
the market
market
leader. However, it also has learned that digital technology is associated with security
issues that need to be taken care of (Miethlich et al., 2020). The security issue faced by
the partners can also affect one's business.

References
References
Recommendation Ballestar,
Ballestar, M.
M. T.
T. (2021).
(2021). Segmenting
Segmenting the
the Future
Future of of E-Commerce,
E-Commerce, One One Step
Step at
at aa Time.
Time. Journal
Journal
of
of theoretical
theoretical and
and applied
applied electronic
electronic commerce
commerce research,
research, 16(2),
16(2), i-iii.
i-iii.
There have been some recommendations based on the case study for the Australians, https://scielo.conicyt.cl/scielo.php?pid=S0718-18762021000200101&script=sci_arttext&tlng
https://scielo.conicyt.cl/scielo.php?pid=S0718-18762021000200101&script=sci_arttext&tlng
=e
who are willing to do e-commerce business in the Australian market. =e
Computerweekly.com
Computerweekly.com (2017), (2017), Australia’s
Australia’s Kogan.com
Kogan.com breaksbreaks IT
IT silos,
silos,
Nurturing digital culture: In order to succeed in the e-commerce business, leaders https://www.computerweekly.com/news/450432036/Australias-Kogancom-breaks-IT-silos
https://www.computerweekly.com/news/450432036/Australias-Kogancom-breaks-IT-silos
Cybersecurity-insiders.com (2020), Kogan hit by a Cyber Attack,
need to nurture the digital culture. For this, they need to consider talented and skilled Cybersecurity-insiders.com (2020), Kogan hit by a Cyber Attack,
https://www.cybersecurity-insiders.com/kogan-hit-by-a-cyber-attack/
https://www.cybersecurity-insiders.com/kogan-hit-by-a-cyber-attack/
people, who can support the digital infrastructure effectively (Sánchez-Torres, Goldman,
Goldman, S. S. P.,
P., van
van Herk,
Herk, H.,
H., Verhagen,
Verhagen, T.,
T., && Weltevreden,
Weltevreden, J. J. W.
W. (2021).
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and digital
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in cross-border
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developed
and emerging
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markets. International
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39(4), 350-371.
350-371.
Proper IT infrastructure: They need to select and implement proper IT https://journals.sagepub.com/doi/abs/10.1177/0266242620962658
https://journals.sagepub.com/doi/abs/10.1177/0266242620962658
MIETHLICH,
MIETHLICH, B., B., BELOTSERKOVICH,
BELOTSERKOVICH, D., D., ABASOVA,
ABASOVA, S., S., ZATSARINNAYA,
ZATSARINNAYA, Е., Е., &
infrastructure, which can reduce the possibility of data security and also can allow VESELITSKY,
&
VESELITSKY, O. O. (2020).
(2020). Digital
Digital economy
economy and and its
its influence
influence on
on competitiveness
competitiveness of of countries
countries
them to interpret customer data (Ballestar, 2021). This can also allow access to big and
and regions.
regions. Revista
Revista espacios,
espacios, 41(12).
41(12).
http://ww.revistaespacios.com/a20v41n12/20411220.html
data. http://ww.revistaespacios.com/a20v41n12/20411220.html
Sánchez-Torres,
Sánchez-Torres, J. A. (2019). Moderating effect
J. A. (2019). Moderating effect of
of the
the digital
digital divide
divide ofof e-commerce.
e-commerce.
Appropriate partnership: They need to find appropriate partners, and need to cross- International
International Journal
Journal of of Social
Social Economics.
Economics.
https://www.emerald.com/insight/content/doi/10.1108/IJSE-11-2018-0622/full/html
check their security policy for ensuring effective service. https://www.emerald.com/insight/content/doi/10.1108/IJSE-11-2018-0622/full/html