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Project Management: A Managerial Approach
Project Management: A Managerial Approach
A Managerial Approach
Project Management
A Managerial Approach
Chapter 2
Project Selection
Project Selection Procedure: A
Cross- Industry Sampler
Hoechst AG, a pharma firm uses a scoring portfolio
model with 119 questions in five major categories i.e:
business strategy fit, probability of technical success,
commercial success, strategic leverage and reward to
the company. Within each of these factors there are
specific questions which are scored on a 1-10 by the
management.
The Royal Bank of Canada uses the foll criteria for
portfolio scoring: Project importance( strategic
importance, magnitude of impact and economic
benefits) ease of doing (cost of development, project
complexity and resource availability) Expected annual
expenditure and total project spending are then added
to this rank ordered list to prioritize project options.
Project Selection
Project selection is the process of evaluating
individual projects or groups of projects, and
then choosing to implement some set of them
so that the objectives of the parent organization
will be achieved
Managers often use decision-aiding models to
extract the relevant issues of a problem from the
details in which the problem is embedded
Models represent the problem’s structure and
can be useful in selecting and evaluating
projects
Criteria for Project Selection
Models (Souder)
Realism - reality of manager’s decision
Capability- able to simulate different scenarios and optimize the
decision
Flexibility - provide valid results within the range of conditions
Ease of Use - reasonably convenient, easy execution, and easily
understood
Cost - Data gathering and modeling costs should be low relative to
the cost of the project
Easy Computerization - must be easy and convenient to gather,
store and manipulate data in the model
Key issues in Project analysis
Market analysis
Production Factors /Technical analysis
Financial analysis
Economic analysis
Ecological analysis
Personnel factors
Marketing Factors
Size of potential market for output
Probable market share of output
Time until market share is acquired
Impact on current product line
Consumer acceptance
Impact on consumer safety
Estimated life of output
Spin-off project possibilities
Production factors
• Time until ready to install
• Length of disruption during installation
• Learning curve-time until operating as desired.
• Effects on waste & rejects
• Energy requirements
• Facility & other equipment requirements
• Safety of process
• Other applications of technology
• Changes in cost to produce a unit output
PRODUCTION FACTORS (contd.)
• Cash requirements
• Time until break-even
• Size of investment required
• Impact on seasonal &cyclic fluctuations
Personnel factors
• Training requirements
• Labour skill requirements
• Availability of required labour skill
• Level of resistance from current work force
• Change in size of labour force
• Inter & intra group communication requirements
• Impact on working conditions
Administrative & Miscellaneous
factors
• Meet govt. safety,environmental standards
• Impact on information system
• Reaction of stock holders & securities market
• Patent & trade secret protection
• Impact of image with customers, suppliers &
competitors
• Degree to which we understand new technology
• Managerial capacity to direct & control new
process
Nature of Project Selection
Models
----------------------------------------------------
Criteria Weight A B C D
------------------------------------------------------------------------
Appearance .1 3 3 2 5
Braking .07 1 3 1 4
Comfort .17 4 2 4 3
Cost, operating .12 2 5 4 2
Cost, original .24 1 4 3 2
Handling .17 2 2 1 5
Reliability .12 3 4 3 2
------------------------------------------------------------------------
Develop a weighted scoring model for making an automobile
choice.
Scores for automobiles
A=2.23
B=3.23
C=2.68
D=3.10
B is the best option
Sensitivity analysis
A weighted scoring model can also be used for project
improvement.
For any given criterion, the difference between the
criterion’s score and the highest possible score on that
criterion , multiplied by the weight of the criterion , is a
measure of the potential improvement in the project
score that would result, were the project’s performance
on the specific criterion sufficiently improved.
It may be that such an improvement is not feasible.
Such an analysis yields valuable statement of
comparative benefits of project improvements.
By adding resources we can study the degree to which a
project’s score is sensitive to attempts for improvement.
CONSTRAINED WEIGHTED FACTOR SCORING MODEL-
Payback Period=
Initial fixed investment/estimated annual
net cash inflow
It is the no. of years required for the
project to repay the initial fixed
investment.
The faster the investment recovered ,
the less the risk.
Average Rate of Return
Ft
NPV = t - IO
(1 + k)
t=1
Determines the NPV of all cash flows by
discounting them by required rate of return.
Ft=net cash flow in period t
k=required rate of return
I0=Initial cash investment
Internal Rate of Return (IRR)
IRR=discount rate that equates the present
values of the cash inflows and outflows.
IRR is simply the rate of return that the
firm earns on its capital budgeting
projects.
n
CFt
IRR:
t=1
(1 + IRR) t = IO
Profitability index
Technological Shock
Project Portfolio Process