with the manager of the Astor Hotel to drop a cable down the elevator shaft of the hotel and make a television set available in the lobby. The manager thought it would be good for business. Little did he realize that the television would draw so many people to the hotel lobby that guests wouldn’t be able to squeeze their way to the registration desk. • Next Parsons persuaded a music store down the street to put a set in a display window. It, too, seemed like a good idea-until traffic jams prompted the police chief to urge Parsons to try something else. At that point, however, in March 1949, Parsons made history, using cable to connect a television reception antenna with a customer: Cliff Poole’s music store. • To alleviate congestion at the store windows, Parsons extended the cable to more stores and taverns and to homes. Within a year Parsons had 25 places hooked up. Six months later there were 75. he charged $125 for installation, then $33 a month.