Solicited proposals

By: Pankaj Thakur

Neha Rathi
Vivek Surana
Indersen Yadav
 Introduction

• What is A Business Proposal?

Unlike a business plan, which is written to run
your company and raise capital, a business
proposal is an unsolicited or solicited bid
for business. There are two types of
business proposal that can help you gain
more business to grow your company.
 Characteristics of a Proposal
• Proposals deal with the future .

• Proposals must convince the reader that there is a

problem .

• Proposals must convince the reader that the writer is

the best person to fix the problem .

• Proposals are often legally binding offers.

• Proposals must be persuasive.
• Proposals must convince your reader that they will
get benefits from your proposal.
• Proposals must show that you are.
• capable of fulfilling your promise.
 Problem
• Engineers and scientists write
proposals to do such things as
research turbulent boundary
layers, design turbine blades, and
construct jet aircraft engines.
• The audience for a proposal
usually includes both managers
and engineers. These audiences
view proposals in different ways.
• For instance, managers review
proposals to see if the plan for
solving the problem is cost
effective. Engineers and scientists,
on the other hand, review
proposals to see if the plan is
technically feasible.
A proposal Content for solving a
problem.
• 1. Identify the
Problem.
• 2. Look at different
ways to solve- don’t
be afraid to frame it.
• 3. Estimate Collateral
Damage.
• 4. Documentation then
Implement.
• 5. Testing.
 Types
• With a solicited proposal, you are responding to an
Request For Proposals (RFP).
• With an unsolicited proposal, you show a need/a problem
that the readers may or may not have recognized, and
you explain what you will do to correct the problem. 
– Internal / Unsolicited Proposal Example: You might be
working as a network manager and you see that by
reconfiguring the network, you can make the network run more
efficiently. So you write a proposal to your boss asking for time
and money to complete the project. Depending on the case, this
might be a short, informal document, or it might be more
extensive.
– External / Solicited Proposal Example: You might be working
for a computer consulting firm, and a company posts a RFP (or
perhaps an RFB—Request for Bids) asking for a new network
system. In this case, the document probably is going to be quite
 Classification of Solicited
Proposal
• Formally solicited proposal
• Requirements Matrix, which matches customer requirements with the paragraph
and page numbers of where those requirements are addressed in the proposal
• Executive Summary, which outlines the primary benefits of the vendor's
solutions to the customer's requirements
• Technical Volume, which demonstrates how each requirement will be met
• Management Volume, which describes how the program will be managed
• Cost Volume, which provides all costing data, as well as implementation plans
and schedules.
• Informally solicited business proposal
• A description of the seller's capabilities or products
• A discussion of key issues
• A description of the buyer's specifications and how they will be met
• The cost of the offering
• A schedule for delivery of the products or services
• Proof of prior experience i.e. Testimonials from previous customers,
Descriptions of previous projects.
 Content Of an effective
Proposal Request
• Solicited proposals are written in response
to published requirements, contained in a
•  Request for Proposal (RFP)
•  Request for Quotation (RFQ)
•  Request for Information (RFI)
• Invitation For Bid (IFB)
 Content of Proposal Letter
• Introduction.
• Project/Product/Service description.
• Vendor Requirement.
• Restriction.
• Proposal Guidelines .
• Evaluation Criteria .
• Confidential Statement .
• Submission/Contact/Information.
Sample Letter
 References
• Wikipedia .
• Effective Business Communication.
By(Krizan,Merrier,Logan,Williams)
• http://www.writinghelptools.com/proposa
l-sample.html
• http://sbinformation.about.com/cs/bizlett
ersamples/a/proposal.html
Thank You